Vince opens two new US stores, completes three renovations

Vince is expanding its retail footprint with two new stores in Philadelphia and Atlanta, its parent company Vince Holding Corp. announced on Thursday.

The first store opens on Friday at the Suburban Square shopping destination in Ardmore, Pennsylvania, part of Philadelphia’s Main Line area. A second follows on November 20 at Buckhead Village in Atlanta.

“We are pleased to open these new stores in Philadelphia’s Main Line and Atlanta’s Buckhead markets, two premier shopping destinations,” said Jill Norton, chief commercial officer of Vince Holding Corp. “Our focus is on delivering a great in-store experience, and we look forward to welcoming new and existing customers across our stores and online as we kick off the holiday selling season.”

With the two openings, Vince will operate 44 full-price retail stores in the U.S. and internationally. The company said it plans to continue its retail expansion in 2027.

Vince has also completed renovations at three existing stores: Tysons Galleria in McLean, Virginia; Scottsdale, Arizona; and Abbot Kinney in Los Angeles, California.

Vince Holding Corp. operates the Vince women’s and men’s ready-to-wear business and the October’s Very Own (OVO) apparel and accessories brand, founded in 2008 by Aubrey “Drake” Graham. In addition to its full-price stores, the company runs 12 outlet stores, its e-commerce site and premium wholesale channels.