Authentic Brands Group news and archive

Authentic expands Lee’s global network through partnership with HiMaxx

US brand management company Authentic Brands Group (Authentic) has named Shanghai Huizhong Technology (HiMaxx) as the operating partner for denim brand Lee across China, Hong Kong and Macau. Under the new agreement, Chinese brand operator HiMaxx will oversee Lee’s regional operations, including product development, sourcing, retail and wholesale...

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Authentic acquires Drake’s OVO, VNCE to lead global expansion

Authentic Brands Group has snapped up a majority stake in October’s Very Own (OVO, the lifestyle brand founded by rapper Drake. The deal will also see involvement from Vince Holding Corp. (VNCE), which will serve as the core apparel and retail licensee in the deal. As part of the transaction, Authentic will own 51 percent of the business under a...

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Lee unveils Marilyn Monroe capsule to mark her 100th birthday

Lee is marking Marilyn Monroe’s 100th birthday with a global, limited-edition capsule that reimagines some of the Hollywood icon’s most recognizable on- and off-screen looks. The Lee x Marilyn Monroe collection draws directly from archival images of Monroe wearing Lee’s Storm Rider jacket, photographed by Eve Arnold on the set of her final film,...

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Authentic expands European marketplace access with Luzern partnership

US brand management firm Authentic Brands Group has expanded its strategic partnership with Luzern eCommerce, giving the group’s brand portfolio access to marketplace and retail media services across Europe. The agreement builds on Luzern’s work with the operating partners of Authentic-owned Reebok over the past year and will extend its...

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Authentic establishes operating partner network for Guess in US and Canada

Authentic Brands Group is moving into the next phase of its growth strategy for Guess with the appointment of operating partners in the US and Canada, seeing it expand into new categories, such as homeware. Centric Brands LLC has been tasked with overseeing children’s apparel, sleepwear and accessories alongside men’s sleepwear, underwear, and...

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Authentic accelerates Lee’s European expansion with new partner

Authentic Brands Group is accelerating its European expansion of Lee through a new long-term partnership with Experience Group. The deal intends to strengthen Lee’s presence across wholesale, retail and e-commerce, while further extending the brand’s international reach. Through the agreement, which will come into effect after Authentic...

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Authentic partners with One Jeanswear Group for Lee

Authentic Brands Group (Authentic), the global brand development, marketing and entertainment platform, has signed a long-term partnership with One Jeanswear Group (OJG), a wholly owned subsidiary of Premier Brands Group Holdings, to drive growth and market position for Lee in the US and Canada. The partnership will take effect following the...

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Drake’s OVO label faces lawsuit, Authentic reportedly eyeing stake acquisition

October’s Very Own (OVO), the lifestyle and apparel label co-founded by rapper Drake, is facing a lawsuit over allegations of partial debt repayments and contractual breaches. The claims have been made by A.R.I. OVO Growth Capital, which said despite previous attempts to resolve legal issues, it now sought to enforce its rights and protect...

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Hunter continues lifestyle push with its own paint shade

British heritage brand Hunter, known for its wellington boots and signature ‘Hunter Green’ colour, has partnered with colour-centric British home décor brand Lick to launch a limited-edition paint shade, ‘Green 170’. The collaborative paint shade has been created to celebrate Hunter’s 170-year legacy with a contemporary interpretation of the...

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Kontoor strikes one billion dollar deal to sell Lee to Authentic Brands Group

US denim specialist Lee Jeans is set to change hands. Parent company Kontoor Brands has confirmed it has signed an agreement with Authentic Brands Group to sell the business for up to one billion dollars. The definitive deal, which has been approved by Kontoor’s board of directors, includes an initial transaction value of 750 million dollars and...

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Matt Maddox promoted to president and CEO of Authentic

US brand development and entertainment platform Authentic Brands Group (Authentic) has announced a significant evolution of its leadership structure as the company enters its next phase of corporate growth. Founder Jamie Salter has transitioned from chief executive officer to executive chairman. Matt Maddox has been promoted to the role of...

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Authentic partners with Mercado Libre to expand fashion brands in Mexico

Authentic Brands Group has announced a strategic partnership with Mercado Libre to expand its fashion and lifestyle brands across Mexico through the Latin American retailer’s online marketplace platform. The agreement will grow the presence of brands including Reebok, Champion, Aéropostale, Nine West, Nautica and Dockers in the Mexican market....