Authentic Brands Group news and archive

Reebok signs long-term deal for eyewear in Brazil

Authentic Brands Group (Authentic), the global brand development, marketing and entertainment platform, which owns sportswear brand Reebok, has signed a licensing agreement with RobSol Indústria Óptica to design, manufacture, and distribute Reebok sunglasses, optical frames, eyewear accessories, and swim goggles throughout the region. The new...

Fashion |Beauty

Champion to launch fragrance line developed by Revlon

Athleticwear brand Champion, part of the Authentic Brands Group portfolio, has signed a global fragrance licensing deal with beauty company Revlon Consumer Products, as it looks to launch its first-ever signature fragrance collection. Champion’s inaugural fragrance line will debut in 2027 and will channel “Champion’s heritage and modern...

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Authentic reportedly eyeing a takeover of Missoni

Authentic Brands Group is said to be close to taking over Italian luxury brand Missoni. According to sources for WWD, exclusive negotiations remain ongoing, with a deal expected to close by the end of the year. Authentic, the parent company of Reebok and Champion, is believed to have become the leading bidder after its competitor, WHP Global,...

People

Authentic names new SVP of Reebok amid expansion plans

Reebok has a new senior vice president. The sportswear giant’s parent company, Authentic Brands Group, has appointed Daniel Schachne to the leadership position. Upon taking up the title, Schachne has been tasked with leading Reebok’s global growth strategy, working alongside licensing partners, retailers and brand ambassadors while the brand...

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Reebok opens European HQ in London, names regional CEO

US sportswear giant Reebok has appointed a new chief executive officer for its European business upon opening a London-based headquarters dedicated to the region. Marc Le Roux has been named CEO of Reebok Europe, a role he will take over from Steve Robaire, who had been serving in an interim capacity. Le Roux’s experience in the industry...

People

Authentic Brands Group taps L’Oréal veteran to helm Mexico team

US fashion conglomerate Authentic Brands Group has named Victor Alvarino as its new senior vice president, head of Mexico. The executive confirmed his appointment via LinkedIn. Alvarino has already been with Authentic since September last year, having initially served as director of Mexico while also holding the title of senior vice president....

Fashion |In Pictures

Ted Baker launching activewear in November

British brand Ted Baker, part of the Authentic Brands Group portfolio, is launching into activewear, as it continues its evolution into a full lifestyle brand. Ted Baker Sport will launch on November 13 across the UK and Western Europe, offering performance activewear for men and women targeting yoga, training and tennis, as well as wear beyond...

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Reebok International reports strong financial performance in 2024

Reebok International Limited and its subsidiary RILUK IPCO Limited, reported a strong financial performance for the year ended December 31, 2024. Group profit after taxation increased to 179.9 million dollars, up from 163.6 million dollars in 2023 and revenue increased to 302.4 million dollars. This profit surge was driven by the expansion of...

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Brand Beckham announces record sales and profits

DRJB Holdings, the umbrella company for David Beckham’s business activities, which includes fashion and commercial partnerships with Hugo Boss, Adidas, and Safilo Eyewear, and beauty company Coty, reported a double-digit profit rise in 2024. In a statement, Beckham’s company reported consolidated net profit was up 24 percent to 35.1 million...

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Forever 21 names new US partners to drive growth and wholesale expansion

Authentic Brands Group (Authentic), the global brand development and licensing platform, has announced a new partner network for Forever 21 in the US, as it looks to transform the fashion retailer into a digital-first, consumer-led brand. The new strategic partnership network aims to usher in a “new chapter” for Forever 21 by driving digital...

Retail

Forever 21 plots fourth re-entry into China, plans physical stores

Forever 21, a fast fashion retailer that filed for bankruptcy in the US, is making its fourth attempt at entering the Chinese market. Parent company Authentic Brands Group has reportedly partnered with local operator Chengdi to roll the brand out in the region. The news was shared at a press day and reported on by multiple news platforms,...

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Authentic Brands Group to acquire intellectual property rights of Guess

The US fashion and media group Authentic Brands Group LLC has acquired another prominent fashion brand. On Wednesday, the company announced it had signed a binding agreement to assume control of Guess’s intellectual property rights. The acquisition is "another important milestone" for Authentic, the group stated. With global annual brand...