Authentic Brands Group news and archive

Authentic Brands Group appoints Clément Smadja as chief legal officer

Authentic Brands Group has appointed Clément Smadja as chief legal officer, succeeding Jay Dubiner, who will remain with the business as executive vice chairman. Smadja joins the US brand management group from Fox Corporation, where he served as senior vice president, advising on mergers and acquisitions, corporate finance, compliance and...

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Lark-Marie Antón joins Authentic as chief communications officer

US brand management company Authentic Brands Group (Authentic) has appointed Lark-Marie Antón as chief communications officer. In her new role, Antón will oversee global communications and corporate brand strategy, aiming to enhance visibility across Authentic’s platform, expanding entertainment arm and cultural portfolio. Antón will report...

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Fashion

JCPenney unveils limited-edition Marilyn Monroe collection

JCPenney launches Marilyn Monroe capsule collection for autumn US department store operator JCPenney has partnered with US brand management firm Authentic Brands Group (Authentic), owner of Marilyn Monroe’s estate, to launch a 10-piece limited-edition capsule collection. Titled the MM100 Collection, the range draws inspiration from everyday...

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Business

Authentic partners with W Heritage Supply for Champion Pinnacle

US-based brand and entertainment platform Authentic Brands Group (Authentic) has announced a long-term partnership with US-based company W Heritage Supply (WHS) to design, develop and distribute Champion Pinnacle. The line represents the premium expression of sportswear, activewear, footwear and headwear for menswear and womenswear across the US...

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Authentic Brands targets early 2027 IPO

Authentic Brands Group is preparing for a potential initial public offering (IPO) in early 2027, with CEO Matt Maddox telling Bloomberg that the company is ready to begin the process. The US-based brand management group, founded by Jamie Salter in 2010, owns or controls a broad portfolio of fashion, retail and entertainment brands, with its...

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Authentic names Union Group as Lee operating partner in Mexico

Authentic Brands Group has named Mexican retail and distribution company Union Group as its strategic operating partner for Lee in Mexico, as it prepares to take control of the denim brand following a planned acquisition, expected to close in the second half of 2026. The partnership will oversee Lee’s retail, wholesale and e-commerce operations...

Fashion |In Pictures

Dockers names Jim Harbaugh brand ambassador

Dockers has appointed Jim Harbaugh as its newest brand ambassador, pairing the khaki specialist with a football coach known for wearing the category himself. Dockers names Jim Harbaugh brand ambassador Credits: Dockers The campaign, titled "The Everyday Uniform", launched globally on Monday. It follows Harbaugh through a series of everyday...

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Business

A.R.I. says OVO sale left more than five million Canadian dollars debt unpaid

October’s Very Own (OVO), the lifestyle and apparel label co-founded by Drake, is facing further legal complications following its recent deal with Authentic Brands Group and Vince Holding Corp., with lender A.R.I. OVO Growth Capital claiming it was not informed of the transaction and remains owed more than five million Canadian dollars. In a...

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Nautica launches Brazilian e-commerce

Nautica, an Authentic Brands Group-owned label, has ventured into the Brazilian market through a new e-commerce platform, as part of an ongoing expansion strategy underway at the brand. The site is being operated by TRM, Nautica’s regional operating partner that will manage the store and support the business through local infrastructure and...

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Retail

Authentic expands Lee’s global network through partnership with HiMaxx

US brand management company Authentic Brands Group (Authentic) has named Shanghai Huizhong Technology (HiMaxx) as the operating partner for denim brand Lee across China, Hong Kong and Macau. Under the new agreement, Chinese brand operator HiMaxx will oversee Lee’s regional operations, including product development, sourcing, retail and wholesale...

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Authentic acquires Drake’s OVO, VNCE to lead global expansion

Authentic Brands Group has snapped up a majority stake in October’s Very Own (OVO, the lifestyle brand founded by rapper Drake. The deal will also see involvement from Vince Holding Corp. (VNCE), which will serve as the core apparel and retail licensee in the deal. As part of the transaction, Authentic will own 51 percent of the business under a...

Fashion |In Pictures

Lee unveils Marilyn Monroe capsule to mark her 100th birthday

Lee is marking Marilyn Monroe’s 100th birthday with a global, limited-edition capsule that reimagines some of the Hollywood icon’s most recognizable on- and off-screen looks. The Lee x Marilyn Monroe collection draws directly from archival images of Monroe wearing Lee’s Storm Rider jacket, photographed by Eve Arnold on the set of her final film,...