Authentic Brands Group news and archive

Authentic Brands targets early 2027 IPO

Authentic Brands Group is preparing for a potential initial public offering (IPO) in early 2027, with CEO Matt Maddox telling Bloomberg that the company is ready to begin the process. The US-based brand management group, founded by Jamie Salter in 2010, owns or controls a broad portfolio of fashion, retail and entertainment brands, with its...

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Authentic names Union Group as Lee operating partner in Mexico

Authentic Brands Group has named Mexican retail and distribution company Union Group as its strategic operating partner for Lee in Mexico, as it prepares to take control of the denim brand following a planned acquisition, expected to close in the second half of 2026. The partnership will oversee Lee’s retail, wholesale and e-commerce operations...

Fashion |In Pictures

Dockers names Jim Harbaugh brand ambassador

Dockers has appointed Jim Harbaugh as its newest brand ambassador, pairing the khaki specialist with a football coach known for wearing the category himself. Dockers names Jim Harbaugh brand ambassador Credits: Dockers The campaign, titled "The Everyday Uniform", launched globally on Monday. It follows Harbaugh through a series of everyday...

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A.R.I. says OVO sale left more than five million Canadian dollars debt unpaid

October’s Very Own (OVO), the lifestyle and apparel label co-founded by Drake, is facing further legal complications following its recent deal with Authentic Brands Group and Vince Holding Corp., with lender A.R.I. OVO Growth Capital claiming it was not informed of the transaction and remains owed more than five million Canadian dollars. In a...

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Nautica launches Brazilian e-commerce

Nautica, an Authentic Brands Group-owned label, has ventured into the Brazilian market through a new e-commerce platform, as part of an ongoing expansion strategy underway at the brand. The site is being operated by TRM, Nautica’s regional operating partner that will manage the store and support the business through local infrastructure and...

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Authentic expands Lee’s global network through partnership with HiMaxx

US brand management company Authentic Brands Group (Authentic) has named Shanghai Huizhong Technology (HiMaxx) as the operating partner for denim brand Lee across China, Hong Kong and Macau. Under the new agreement, Chinese brand operator HiMaxx will oversee Lee’s regional operations, including product development, sourcing, retail and wholesale...

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Authentic acquires Drake’s OVO, VNCE to lead global expansion

Authentic Brands Group has snapped up a majority stake in October’s Very Own (OVO, the lifestyle brand founded by rapper Drake. The deal will also see involvement from Vince Holding Corp. (VNCE), which will serve as the core apparel and retail licensee in the deal. As part of the transaction, Authentic will own 51 percent of the business under a...

Fashion |In Pictures

Lee unveils Marilyn Monroe capsule to mark her 100th birthday

Lee is marking Marilyn Monroe’s 100th birthday with a global, limited-edition capsule that reimagines some of the Hollywood icon’s most recognizable on- and off-screen looks. The Lee x Marilyn Monroe collection draws directly from archival images of Monroe wearing Lee’s Storm Rider jacket, photographed by Eve Arnold on the set of her final film,...

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Authentic expands European marketplace access with Luzern partnership

US brand management firm Authentic Brands Group has expanded its strategic partnership with Luzern eCommerce, giving the group’s brand portfolio access to marketplace and retail media services across Europe. The agreement builds on Luzern’s work with the operating partners of Authentic-owned Reebok over the past year and will extend its...

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Authentic establishes operating partner network for Guess in US and Canada

Authentic Brands Group is moving into the next phase of its growth strategy for Guess with the appointment of operating partners in the US and Canada, seeing it expand into new categories, such as homeware. Centric Brands LLC has been tasked with overseeing children’s apparel, sleepwear and accessories alongside men’s sleepwear, underwear, and...

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Authentic accelerates Lee’s European expansion with new partner

Authentic Brands Group is accelerating its European expansion of Lee through a new long-term partnership with Experience Group. The deal intends to strengthen Lee’s presence across wholesale, retail and e-commerce, while further extending the brand’s international reach. Through the agreement, which will come into effect after Authentic...

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Authentic partners with One Jeanswear Group for Lee

Authentic Brands Group (Authentic), the global brand development, marketing and entertainment platform, has signed a long-term partnership with One Jeanswear Group (OJG), a wholly owned subsidiary of Premier Brands Group Holdings, to drive growth and market position for Lee in the US and Canada. The partnership will take effect following the...