Authentic Brands Group news and archive

Prince taps C-Life Group to expand apparel across North America

Racquet sports and lifestyle brand Prince has announced a partnership with wholesale apparel company C-Life Group to design, manufacture, and distribute Prince-branded apparel across the US and Canada as it looks to evolve into a comprehensive performance and lifestyle apparel brand. Prince, owned by global brand development and licensing...

Fashion

Reebok returning to football with Duśan Vlahović partnership

Reebok is counting on a long-term partnership with Serbian footballer Duśan Vlahović, who plays for Italian Serie A club Juventus, to “reclaim its position within team sport,” as football becomes a global focus this year with the FIFA World Cup 2026 taking place this summer in the US, Canada and Mexico. In a statement, Reebok, owned by Authentic...

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Levi Strauss completes sale of Dockers brand to Authentic

US denim giant Levi Strauss announced the final closing of the sale of its Dockers brand to the US brand management firm Authentic Brands Group on February 27, 2026. This transaction marks a significant shift in the long-term strategy of the company as it seeks to streamline operations and focus on high-growth assets. The divestiture follows a...

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Authentic taps IAC to drive international growth for Dockers

International Apparel Corporation (IAC) has been appointed to drive the growth of Dockers by the US brand’s parent company Authentic Brands Group. The long-term strategic partnership will focus on Central America, Ecuador, the Andean region and select Caribbean markets, where IAC will oversee manufacturing and distribution across key categories....

Retail

Eddie Bauer shifts to digital-first strategy amidst retail operator bankruptcy filing

Iconic American outdoor brand Eddie Bauer has entered a transformative period characterized by a strategic bifurcation of its business model. While the brand’s intellectual property (IP) owner, Authentic Brands Group (Authentic), accelerates a high-performance digital and wholesale strategy, the company’s North American retail operator has filed...

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Authentic to expand Nautica in Brazil with Altomax

Authentic Brands Group (Authentic), the global brand development and licensing platform, has announced a strategic partnership with Altomax, a company specialising in premium underwear and socks, and owner of several well-known brands in the Brazilian market, to expand its Nautica brand in Brazil. Under the long-term agreement, Altomax will...

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Eddie Bauer store operator reportedly set to file for bankruptcy, affecting 200 stores in US

Eddie Bauer is said to be preparing to file for bankruptcy and shut down its 200 North American stores, according to sources at WWD. The outdoor brand’s store operations are owned by Catalyst Brands under license from brand owner Authentic Brands Group, which would indicate that the broader Catalyst Brands business would not be affected. The...

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Guess goes private as Authentic finalises majority takeover

Authentic Brands Group has finalised its acquisition of a majority stake in Guess, taking the American brand private after a deal with existing shareholders was approved. The 1.4 billion dollar transaction, initially announced in August last year, sees Authentic secure a 51 percent stake in Guess’ intellectual property. The brand’s existing...

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Eddie Bauer preps for growth as Authentic taps e-commerce and wholesale partner

The parent company of Eddie Bauer, Authentic Brands Group, is prepping the brand for global growth through the appointment of Outdoor 5, LLC (Oved). The licensing firm will oversee the brand’s e-commerce and wholesale operations, as well as its design and product development in the US and Canada. Catalyst Brands will retain responsibility for...

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Kevin Hart partners with Authentic for global brand expansion

Comedian and entrepreneur Kevin Hart has entered into a strategic partnership with Authentic Brands Group (Authentic) to co-own and scale his personal brand globally. Under the terms of the agreement announced Tuesday, Hart will become a shareholder in Authentic, a move that aligns him with fellow high-profile partners like David Beckham and...

Retail

Boardriders and Volcom to make Hawaii retail return under new partnerships

Boardriders is set to make its return to Hawaii through new partnerships under the group’s current parent company, Authentic Brands Group. The Levy Group has stepped up to reopen Volcom’s store in Haleiwa, while BR Japan will oversee the reopening of Boardriders’ Waikīkī location. Speaking on the plans, David Brooks, EVP of action and outdoor...

Business

Authentic Brands Group to accelerate TikTok Shop selling

Authentic Brands Group, the global brand development and licensing platform, which includes brands such as Reebok, Champion, Quiksilver, Juicy Couture and Forever 21, has tapped Pattern Group Inc. to accelerate its marketplace growth across TikTok Shop. Pattern Group accelerates brands on global e-commerce marketplaces, leveraging proprietary...