Buyer news and archive

Mytheresa's chief buyer: "Demand for individuality is rising"

Fashion Weeks in the major fashion capitals concluded a few weeks ago, giving the industry time to process a surprisingly quiet season. In conversation with FashionUnited, Tiffany Hsu, chief buying officer at Mytheresa, reflects on the autumn/winter 2026 season. She explains which trends, collections and runway moments are particularly relevant...

Featured

Fashion |Interview

Harrods buyer: PFW AW26 offered “variety and strength”

Paris Fashion Week autumn/winter 2026, which took place from March 2 to 10, “delivered remarkable strength,” according to Simon Longland, director of buying, fashion at Harrods, who was impressed by collections from Chanel, Dior, Tom Ford, Givenchy and Hermes, as well as the “confident” debut from Antonin Tron at Balmain. “After several seasons...

Featured

Fashion |Interview

Harrods buyer: MFW was “confident and cohesive”

As Milan Fashion Week comes to a close for its autumn/winter 2026 season, Simon Longland, director of buying, fashion at Harrods, said the showcase was a “confident and cohesive” display, defined by strong collections from Bottega Veneta and Prada, as well as a “significant new chapter” at Fendi with Maria Grazia Chiuri’s debut. “From the debut...

Featured

Fashion |Interview

Takashimaya: Japanese buyer on menswear trends, Berlin favourites and domestic customers

The autumn/winter 26 menswear shows concluded a few weeks ago, allowing time for reflection and review. Shuhei Iwasa, menswear buyer for the Japanese department store chain Takashimaya, has done just that. At the retailer, he is responsible for “CS Case Study”, a concept that involves curated fashion spaces in Takashimaya locations across Osaka,...

Fashion

Purpose and plurality: Harrods buyer names Erdem, Burberry among best LFW shows

London Fashion Week has officially wrapped up its autumn/winter 2026 edition, and the opinions of industry insiders are continuing to roll in. According to director of buying, fashion at Harrods, Simon Longland, for this season, London resisted “reduction to a single trend”. “The breadth and diversity of brands on show make it difficult—and...

Fairs

Scoop's Fireside Chats: Fenwick buyer Melanie Westwood discusses modern retail challenges

Scoop rounded up its February 2026 edition this week, hailing solid attendance from buyers and a sense of optimism from exhibitors. This season saw the introduction of a new Fireside Chats programme, which saw Scoop director Karen Radley host a series of talks with buyers to address the reality of business in the present day. One of these talks...

Featured

Fashion

Major shows, memories and buyer favourites: FW26 highlights from Berlin

Following fashion weeks in Paris, Milan and Copenhagen, all eyes have been on the German capital in recent days. Berlin Fashion Week has established itself as a hub for emerging talent and a new destination for international brands. It was indeed global labels this season that made up the big names on the calendar. These include the Berlin-based...

Fairs

Spring Fair: Anthropologie buying director outlines relevance, restraint and customer connection

At this year’s ongoing Spring Fair in Birmingham, UK, visitors gathered at The Style Atelier to hear how one of fashion retail’s most distinctive chains defines relevance in the current landscape. In conversation with fashion commentator Caryn Franklin, Gill McCulloch, buying director at Anthropologie Europe, set out how the brand balances...

Featured

Fashion

Harrods buyer impressed by Chanel and Dior debuts at PFW SS26

Paris Fashion Week spring/summer 2026, which took place from September 29 to October 7, saw debuts at Chanel, Dior, and Balenciaga, and delivered a season of “extraordinary reset,” according to Simon Longland, director of buying for fashion at luxury British department store Harrods. Longland told FashionUnited over e-mail: “Paris offered a...

Featured

Fashion |In Pictures

Romantic gowns, dramatic tailoring: Highlights of LFW according to Harrods’ buying director

With London Fashion Week SS26 officially wrapped, attention now turns to buyers across retail as they review the collections at hand and decide where to go from here. Among those is Simon Longland, director of buying for fashion at department store giant Harrods, who shared his impressions of the week and reflected on London’s evolving position...

Featured

Fashion |Interview

Fewer compromises and more clarity: Buyers at German retailer Apropos share insights for SS26

The spring/summer 2026 season traditionally kicked off with Pitti Uomo. But while the Florentine menswear trade fair is dedicated to menswear, Apropos – The Concept Store focuses equally on womenswear and menswear from the very beginning of the season. For over 40 years, the concept store, with locations in Cologne, Düsseldorf, Hamburg, Berlin,...

Featured

Retail|Interview

Beyond the rack: How Onefifteen’s buyer is shaping its lifestyle-driven vision in Taiwan

In the heart of Taipei’s Da’an district, the flagship store of Onefifteen exists as somewhat of a florally-infused oasis within a metropolitan backdrop. The luxury multibrand retailer sits in the foundations of a historic 1950s building, renovated to both retain its background and modernise this antiquity for a string of dedicated consumers that...