Eyewear news and archive

Safilo becomes eyewear licensing partner of Victoria Beckham

Italian eyewear group Safilo and Victoria Beckham, creative director and founder of the eponymous fashion label, have signed a new licensing deal. The ten-year agreement covers the development, production and distribution of Victoria Beckham eyewear collections, and runs until the end of December 2035. The entire product line, which includes...

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Oakley names Travis Scott as chief visionary

American eyewear brand Oakley, based in Southern California, has appointed rapper, producer and entrepreneur Travis Scott as its chief visionary to “reimagine the future” of the brand. In a statement, Oakley said Scott has been a “huge driving force on Oakley’s cultural renaissance,” by wearing the Oakley brand and integrating its eyewear and...

Fashion

Gant renews licensing deal with Marcolin

Italian eyewear manufacturer Marcolin has announced a long-term licensing renewal with American sportswear brand Gant. The new license agreement has been extended until December 31, 2032, and covers the design, production and international distribution of Gant’s sunglasses and optical frames. Marcolin has been producing Gant’s eyewear...

Fashion |In Pictures

Cutler and Gross and Breitling unveil debut eyewear collection

British luxury eyewear brand Cutler and Gross has unveiled an exclusive collaboration with Swiss watchmaker Breitling on a capsule collection of sunglasses inspired by Breitling’s Superocean Heritage watch. The collaboration is described as a “meeting of minds and meticulous craftsmanship” and blends time-honoured Swiss precision with British...

Fashion

Revo unveils new brand Nrgy with J Balvin

High-performance sunglasses, goggles and eyewear brand Revo has unveiled a new design-focused line with global artist J Balvin as the creative director. The new brand is called ‘Nrgy by Revo’ and will offer designs driven by innovation, implementing Revo’s proprietary NASA-based polarised lens tech to “deliver something entirely new” to the...

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Marcolin and Guess extend licensing agreement to 2040

Italian eyewear manufacturer Marcolin and US fashion company Guess?, Inc. renewed their exclusive licensing agreement for the design, production and worldwide distribution of Guess and Marciano branded sunglasses and eyeglasses. The partnership, originally set to run until 2030, was extended for a further ten years to 2040. "We are delighted...

Culture

Prada amplifies cultural capital with “The Sound of Prada” in Berlin

In a fusion of fashion, music, and urban culture, Prada deepened its cultural investment with the latest instalment of The Sound of Prada—a branded experience rooted in global creativity—staged in Berlin this week. Anchored by the Prada Eyewear division, the event reaffirms the Italian luxury house’s ongoing ambition to remain not just a...

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Bloobloom secures three million pounds funding to bolster expansion

Bloobloom has announced the closing of a three million pound follow-on funding round which it said it would use to aid the roll out of European stores. The British eyewear brand also noted that it had its eyes on expanding its online presence in the US. The funding was led by Pembroke VCT, which had initially invested 2.5 million pounds into...

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Europa Eyewear appoints Megan Molony as CEO

Eyewear retailer Europa has announced the appointment of Megan Molony as its new chief executive officer, effective June 16, 2025. Molony will assume responsibility for the entire Europa platform, encompassing Europa Eyewear and Eyebobs, as well as future acquisitions, while collaborating closely with the board of directors to define and...

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Fashion

Kering Eyewear to develop smart glasses with Google

Kering Eyewear, part of luxury fashion group Kering, has inked a new partnership with Google to develop AI-powered “smart glasses” with Android XR. The collaboration is being described as a “new chapter in design for smart glasses” as it will combine Kering Eyewear’s high-end eyewear expertise, known for its collections with Gucci and Saint...

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Marcolin: Revenues up 1.2 percent in first quarter

Revenue for Italian eyewear company Marcolin increased by 1.2 percent in the first quarter, reaching 147.3 million dollars, compared to the first quarter of 2024 at current exchange rates (plus 2.0 percent at constant perimeter). The margin recorded in the first three months of 2025 was positive: adjusted earnings before interest, taxes,...

Fashion

Glasses with offline payment function: Meizu takes next step in wearable tech

Chinese tech firm Meizu launched its latest smart glasses, the StarV Air2 AR glasses, at a press event in Hong Kong on April 29. The built-in offline payment function is remarkable. According to Meizu, it is a world first for AR glasses. The smart glasses are positioned as a possible successor to the smartphone as a means of payment. The glasses...