Eyewear news and archive

Reebok signs long-term deal for eyewear in Brazil

Authentic Brands Group (Authentic), the global brand development, marketing and entertainment platform, which owns sportswear brand Reebok, has signed a licensing agreement with RobSol Indústria Óptica to design, manufacture, and distribute Reebok sunglasses, optical frames, eyewear accessories, and swim goggles throughout the region. The new...

Member

Fashion

Guess Jeans expands into eyewear

Though still in its infancy, Guess’ Guess Jeans label is already venturing into new territories. The denim-focused brand, launched early last year, is exploring the eyewear market for the first time with the launch of a dedicated collection. Created in partnership with eyewear group Marcolin, the inaugural line is designed to appeal to younger...

FeaturedMember

Business|ANALYSIS

Luxury margins, mass-market volumes: Why eyewear is the new retail

No longer a medical niche, eyewear is establishing itself as a fully-fledged pillar of retail. The sector is at a tipping point, with margins that rival luxury, volumes comparable to the mass market and a growing appeal for tech giants. The global eyewear market is valued at approximately 200.5 billion dollars in 2024. It is projected to reach...

Fashion

Eyewear trends: Most fashionable styles for SS26

The spring/summer 2026 shows confirmed the creative power of sunglasses and opticals. The accessory has once again become the perfect canvas for personal expression, bringing a wide range of influences. From futuristic shapes and 70s accents to high-tech styles and “look-at-me” models, here are the five most creative eyewear styles for the...

Retail

Gentle Monster opens one of Paris's most instagrammable stores

South Korean eyewear brand Gentle Monster is taking a major step in its expansion with the opening of its first European flagship in Paris. The trendy and touristy Marais district has been chosen to host this first French location, which opens on today. Conceptual space and robotic installations Gentle Monster is known for its innovative retail...

Member

Business

EssilorLuxottica: Shares on the rise with 'med-tech' in sights

On October 21, 2025, EssilorLuxottica's shares continued their rise on the Paris Stock Exchange, following a surge of nearly +14 percent the previous week. This momentum reflects renewed investor confidence in the Franco-Italian group. It is now perceived as a key player at the intersection of luxury, health and technology. The catalyst was the...

Member

Business

Design Eyewear Group acquires six French brands

Design Eyewear Group, a Danish company that designs, develops and markets a range of eyewear brands worldwide, has acquired six eyewear brands from French company KNCO, as it looks to build an “even more diverse portfolio that reflects the needs of today’s eyewear customers”. In a statement, the Design Eyewear Group said the acquisition includes...

Member

Business

Kering to develop Valentino eyewear

Paris - French luxury group Kering, which holds a 30 percent stake in the Valentino fashion house, is set to develop and distribute Valentino's eyewear collections. This new partnership between Kering Eyewear and Valentino will begin on January 1, 2026, marking the start of a long-term collaboration. According to a press release issued on...

Member

Business

Lucyd smart eyewear drives revenue surge for Innovative Eyewear

Innovative Eyewear Inc. has reported significant revenue growth for the second quarter of 2025, driven by the success of its new smart eyewear products. The company's net revenue for the quarter was 0.58 million dollars, marking an 88 percent increase compared to the same period in 2024. This growth was fuelled by strong consumer demand for the...

Member

Business

EssilorLuxottica acquires Automation & Robotics

Eyewear group EssilorLuxottica has confirmed the acquisition of Automation & Robotics (A&R), a Belgium-based company that designs and manufactures automated systems for quality control of optical lenses. In a statement, EssilorLuxottica said the move would strengthen its vertically integrated supply chain in the production of lenses, as the...

People

Vallon appoints Benjamin Peters as VP of sales for North America

Vallon, the performance eyewear company, has announced the appointment of Benjamin Peters as its new vice president of sales and development for North America. This hire, effective August 5, 2025, underscores Vallon's commitment to accelerating its growth in the North American market, particularly through expanding partnerships with specialty...

Fashion

Sunglasses collaborations for summer 2025: Ray-Ban, Oakley, Komono

Trends fade, but sunglasses remain the ultimate summer essential. In time for the holiday season, we showcase three collaborations that will make passers-by take their glasses off for a closer look. A$AP Rocky for Ray-Ban At the start of the year, A$AP Rocky was appointed creative director of eyewear brand Ray-Ban. The US designer and musician,...