Eyewear news and archive

Lucyd smart eyewear drives revenue surge for Innovative Eyewear

Innovative Eyewear Inc. has reported significant revenue growth for the second quarter of 2025, driven by the success of its new smart eyewear products. The company's net revenue for the quarter was 0.58 million dollars, marking an 88 percent increase compared to the same period in 2024. This growth was fuelled by strong consumer demand for the...

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Business

EssilorLuxottica acquires Automation & Robotics

Eyewear group EssilorLuxottica has confirmed the acquisition of Automation & Robotics (A&R), a Belgium-based company that designs and manufactures automated systems for quality control of optical lenses. In a statement, EssilorLuxottica said the move would strengthen its vertically integrated supply chain in the production of lenses, as the...

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Vallon appoints Benjamin Peters as VP of sales for North America

Vallon, the performance eyewear company, has announced the appointment of Benjamin Peters as its new vice president of sales and development for North America. This hire, effective August 5, 2025, underscores Vallon's commitment to accelerating its growth in the North American market, particularly through expanding partnerships with specialty...

Fashion

Sunglasses collaborations for summer 2025: Ray-Ban, Oakley, Komono

Trends fade, but sunglasses remain the ultimate summer essential. In time for the holiday season, we showcase three collaborations that will make passers-by take their glasses off for a closer look. A$AP Rocky for Ray-Ban At the start of the year, A$AP Rocky was appointed creative director of eyewear brand Ray-Ban. The US designer and musician,...

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EssilorLuxottica stock surges on strong H1 and smart glasses success

EssilorLuxottica's shares experienced a significant surge on the Paris stock exchange on Tuesday, July 29, climbing 6.34 percent by 11 am GMT and emerging as one of the strongest performers on the CAC 40. This impressive rise signals a renewed market confidence, fueled by the company's solid half-year financial results and an ambitious...

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Fashion |Interview

Eyewear trends: Ic! berlin focuses on silent luxury and minimalist design

Premium eyewear brand Ic! berlin was founded in 1996 by entrepreneur and artist Ralph Anderl together with two design students. They had developed a new pair of glasses made of an unconventional material, cold-rolled stainless steel, and the invention of a revolutionary mechanism, the screwless hinge system, still the hallmark of every Ic!...

Fashion

Dita launches limited-edition sunglasses inspired by Elvis Presley & Marilyn Monroe

Luxury eyewear brand Dita has launched not one, but two commemorative sunglasses that celebrate and honor the enduring style legacies of Elvis Presley and Marilyn Monroe. Launched in time for what would have been Elvis Presley's 90th birthday and the late Marilyn's centennial, the frames, the Elvis-inspired Grand-Decade, and the Marilyn MM.100...

Fashion

Pacsun launches debut, in-house premium sunglasses range

Californian lifestyle brand Pacsun has launched its first in-house designed premium range of sunglasses, Pacsun Premium Eyewear. The new unisex line of accessories sees the brand expand its product category into high-end accessories, as it aims to evolve with the needs and interests of its core customers. The Summer 2025 collection includes four...

Fashion

Retro meets Afrofuturism: Daily Paper collaborates with Oakley

Daily Paper and Oakley join forces for a new edition of the 'Gascan' sunglasses. Having used Oakley models as styling elements in photoshoots for years, the Dutch streetwear brand has now officially collaborated with the eyewear label. The brands announced the collaboration on Thursday. They have chosen sunglasses originally launched in the...

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Safilo becomes eyewear licensing partner of Victoria Beckham

Italian eyewear group Safilo and Victoria Beckham, creative director and founder of the eponymous fashion label, have signed a new licensing deal. The ten-year agreement covers the development, production and distribution of Victoria Beckham eyewear collections, and runs until the end of December 2035. The entire product line, which includes...

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Oakley names Travis Scott as chief visionary

American eyewear brand Oakley, based in Southern California, has appointed rapper, producer and entrepreneur Travis Scott as its chief visionary to “reimagine the future” of the brand. In a statement, Oakley said Scott has been a “huge driving force on Oakley’s cultural renaissance,” by wearing the Oakley brand and integrating its eyewear and...

Fashion

Gant renews licensing deal with Marcolin

Italian eyewear manufacturer Marcolin has announced a long-term licensing renewal with American sportswear brand Gant. The new license agreement has been extended until December 31, 2032, and covers the design, production and international distribution of Gant’s sunglasses and optical frames. Marcolin has been producing Gant’s eyewear...