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Knitwear news and archive


John Smedley targets Chinese market

Knitwear brand John Smedley is launching a suite of digital activities in mainland China to drive the brand forward in what it calls “the world’s largest market”. The move will see the brand launching an e-commerce mini programme shop on WeChat, making the brand’s luxury merino wool and cotton knitwear more accessible to Chinese consumers. John...

Jun 22, 2022