Modefabriek news and archive

Shift founders buy out Modefabriek fellow shareholders

Modefabriek has been acquired by Rick van Rijthoven and Lucel van den Hoeven, the founders of the fashion trade show Shift. The pair have been involved with the trade show organisation since Modefabriek's inception and have now acquired the remaining shares in the company, Van Rijthoven confirmed to FashionUnited. The two industry experts are...

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Crowds, newcomers and transformations: This was the AW25 trade fair season in Europe

In recent weeks, the fashion industry has had the opportunity to learn about new trends and get a sneak peek of AW25 collections at European trade shows. Amid the ever-changing world of fashion, trade shows are also adapting, making for an interesting ordering season. Are you curious about how the European AW25 trade show season went?...

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Fashion |In Pictures

Lidewij Edelkoort SS26 forecast: In a society on the verge of eruption, flora and fluidity prevail

It's the morning of the final day for Dutch trade show Modefabriek (January 27), and visitors are slowly shuffling into a dimly lit presentation hall where Lidewij Edelkoort is to host her always highly anticipated trend talk. For this season, specifically spring/summer 2026, the trendforecaster is focusing on the themes ‘Flowers, Fluidity and...

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Fairs|Report

Modefabriek: Positivity about new location outweighs concerns about layout

Over the past two days, fashion professionals immersed themselves in new trends, caught a sneak peek of AW25 collections, and drew inspiration from trend forecasters and fashion experts. This all took place at Dutch trade show Modefabriek in Expo Greater Amsterdam in Vijfhuizen. For this edition, the womenswear trade show relocated to a new...

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First impression of the new Modefabriek location: Open, light and lots of meandering

Dutch fashion fair Modefabriek opened its doors for the first time on Sunday 26 January at Expo Greater Amsterdam in Vijfhuizen. After years at its former location in the RAI Exhibition Centre in Amsterdam, visitors had to travel a little further this time. The new location caused great curiosity and renewed energy. Every change takes some...

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First trade fair visit? Valuable tips for newcomers

Whether you are opening your own store, starting as a buyer in a company, or attending with colleagues, your first visit to a fashion trade show can be overwhelming. FashionUnited offers guidance for first-time attendees and provides valuable tips. Preparation Good preparation is half the battle won. Therefore, we recommend you consider the...

Fairs|Interview

Modefabriek reinvents itself and changes its setting: 'We have a blank canvas again'

Modefabriek is getting a revamp for the upcoming winter edition. The trade show is moving from Amsterdam to Vijfhuizen, a village in North Holland, offering space for even more innovation. FashionUnited spoke with Modefabriek CEO Caroline Krouwels about the process of change. Since its inception in 1996, Modefabriek has taken on many forms, but...

Fairs

International fashion fairs Modefabriek and Seek to get makeovers

In the ever-changing landscape of fashion trade shows, it has seemingly become imperative to continuously adapt to the rapidly changing needs of buyers and brands, as already evidenced in recent mergers and evolving setups of international fairs. The same is to remain true for the upcoming trade show season, when it will be possible to see new...

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Fairs

Fairs from Amsterdam to Copenhagen are vying for the German fashion industry

The end of the big fashion fairs in Berlin left a void in the fashion calendar. The capital used to be the place for the German-speaking industry to gather, preview collections and discover new brands. Now, fairs from Florence to Amsterdam are targeting brands and buyers from Europe’s biggest fashion market. The stand of fashion label Lara Lauré...

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The themes of Modefabriek SS25: Change, modest stands and confusion about visitors

The summer edition of the Dutch trade fair Modefabriek took place, as always, in the first weekend of July at the Rai Amsterdam. Now in its 28th year of operation, the fair has undergone various changes, the most recent being a renewed focus on women’s fashion and internationalisation, both of which it has zoned in on in the past year. Now with...

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Fairs|REPORT

Modefabriek: Focus on womenswear and internationalisation at FW24 edition

It is an exciting time for the Dutch fair Modefabriek, which has been around since 1996, as it went through several changes in recent editions. For instance, it showed children's fashion again in winter 2023 and scrapped the separate men's section in the summer of the same year. Confusion ensued: was menswear welcome or not? Now, the focus has...

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Fairs

Inside the fairs of FW23, from Florence to Copenhagen to London

After the interruptions during the pandemic, fashion fairs in Europe are returning to normal operations. But the lockdowns have left their mark, brands and buyers alike were often reluctant to travel in light of the uncertain economic situation. To what extent have fairs like Pitti or Premium been able to return to their old form? FashionUnited...