Pitti Uomo news and archive

Pitti Uomo: Soshi Otsuki to be guest designer with his eponymous brand

Florentine trade show, Pitti Uomo, scheduled for January 13 to 16, has announced that Soshi Otsuki, designer of the eponymous Japanese brand Soshiotsuki, will be the guest designer for its 109th edition. For the occasion, the winner of the LVMH Prize for Young Fashion Designers 2025 will present his brand in Florence through a special runway...

Fashion

Newly tied: How casual the tie hangs for SS26

When the working day ends in the financial districts of the world, businessmen loosen their ties. In other offices, the rules of business attire have relaxed, especially since the pandemic, and the formal accessory remains in the wardrobe. During this casualisation, a new generation – one that had to learn to tie a knot via a TikTok video – has...

Fashion

Setchu to guest at Fragranze trade fair and launch fragrance collection after Pitti Uomo

Following its guest appearance at Pitti Uomo menswear trade fair in January, Japanese brand Setchu is now also represented at the fragrance and beauty trade fair, Fragranze, organised by Pitti Immagine. Satoshi Kuwata's brand, the 2023 LVMH Prize winner, has its first own fragrance collection in tow, Pitti Immagine announced on Thursday. As a...

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Fashion

Integrating AI into the organisational structure: Are companies at Pitti ready?

Global spending on artificial intelligence (AI) is expected to more than double by 2028, reaching 632 billion dollars, according to the International Data Corporation (IDC) Worldwide AI and Generative AI Spending Guide. Additionally, as Jorge Amar, senior partner at McKinsey, highlights in a report, "we are entering a world where we will have to...

Featured

Fairs

Pitti Uomo faces overall situation sportingly

Pitti Uomo remained resilient, once again demonstrating the importance of industry gatherings at the Florentine menswear trade show, amidst a global landscape shaped by war and trade disputes, and subdued consumer sentiment. Although the start appeared somewhat slower, Pitti Uomo shone in its full glory from the second day of the trade fair...

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Fashion

The devil is in the details: the street style of Pitti Uomo

Pitti Uomo has long served not only as the unofficial kickoff to the menswear season, but also as a masterclass in sartorial excellence, particularly in the art of tailoring. In recent years, however, the once-celebrated and occasionally mocked figure of the ‘Pitti Peacock’ has, while not entirely vanished, become something of an endangered...

Fashion

New premium collection: ‘Tommy Hilfiger New York’ premieres in Florence

US clothing retailer Tommy Hilfiger expanded its range. On Tuesday, June 17, 2025, the brand, which belongs to the textile group PVH Corporation (PVH Corp), presented its new premium collection, ‘Tommy Hilfiger New York’, at the Pitti Uomo menswear trade show in Florence. A total of 19 looks were shown during a presentation at the historic...

Fashion

Pitti Uomo: Homme Plissé Issey Miyake embraces Italian spirit

Homme Plissé Issey Miyake presented its collection at the Italian menswear trade show Pitti Uomo, drawing inspiration from the country and its people. The menswear line from the eponymous Japanese designer used the opportunity, following its time at Paris Fashion Week, to embark on a new path, a spokesperson explained at the press conference on...

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Fairs

Pitti Uomo banks on tailwinds

Pitti Uomo has officially kicked off the SS26 season, though the outlook is far from straightforward. The season’s start unfolded against a difficult geopolitical backdrop, according to Antonio De Matteis, president of Pitti Immagine (PI), the trade show organiser. Still, the situation was not entirely bleak, with menswear remaining “healthy.”...

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Business

Italian fashion returns to growth, boosted by domestic market and Europe

On the occasion of the opening of Pitti Uomo (PU), a key event for premium menswear in Florence, an exclusive study by Joor, a major global wholesale platform in fashion, revealed a return to vigorous growth in the Italian fashion market in 2025. After two years of decline, the Italian sector showed tangible signs of dynamism, driven by a...

Fashion

Pitti Uomo deepens collaboration with Japanese Children of the Discordance

Pitti Uomo is deepening its collaboration with the Japan Fashion Week Organization and presenting the brand Children of the Discordance. The Florentine menswear trade fair aims to “highlight the most innovative creative research on the international scene” at its upcoming edition, trade fair organiser Pitti Immagine announced on Wednesday. As...

Fairs

Pitti Uomo: Niccolò Pasqualetti to guest at June edition

Niccolò Pasqualetti is the next guest designer at Pitti Uomo. The Tuscan designer will present his SS26 collection during the 108th edition of the Florentine menswear trade fair, Pitti Immagine announced on Thursday. For this edition, he joins Korean brand Post Archive Faction and Japanese label Homme Plissé Issey Miyake, the guest of honour of...