Pitti Uomo news and archive

Pitti Uomo: LVMH winner Soshiotsuki blending Japanese and western aesthetics

Japanese brand Soshiotsuki, winner of the 2025 LVMH Prize, is set to further establish its global presence at the international Italian trade fair, Pitti Uomo, next week. While attention often focuses on classic Japanese culture such as kimonos, wabi-sabi and Zen, designer Soshi Otsuki dismisses clichéd nostalgia. His designs elevate elements...

Fashion

Tombolini awarded 'Italian historic brand of national interest'

Tombolini is now officially an Italian historic brand. It has just been awarded the title of historic brand of national interest by the Ministry of Enterprises and Made in Italy. This institutional recognition is dedicated to brands that represent and preserve the history and excellence of Italian manufacturing. Previously brands like Gilmar,...

Fairs

Beauty, guest designer and 'Motion': what Pitti Uomo 109 has to offer

Following Pitti Immagine's announcement of Soshi Otsuki and Hed Mayner as the first guest designers for Pitti Uomo, the trade fair organiser is now revealing the special project and further plans for the upcoming January edition. The trade fair will take place from January 13 to 16 at the Fortezza da Basso in Florence. During the 109th edition...

Fashion

Hed Mayner to present fashion show and event at Pitti Uomo in Florence

Hed Mayner is joining the special events programme for the upcoming Pitti Uomo, organiser Pitti Immagine announced on Wednesday. He will host a fashion show and an event during the Florentine menswear trade fair, which will also feature Soshi Otsuki as a guest designer. “Creating is thinking with your hands,” said Francesca Tacconi, special...

Fairs

Pitti Uomo: Soshi Otsuki to be guest designer with his eponymous brand

Florentine trade show, Pitti Uomo, scheduled for January 13 to 16, has announced that Soshi Otsuki, designer of the eponymous Japanese brand Soshiotsuki, will be the guest designer for its 109th edition. For the occasion, the winner of the LVMH Prize for Young Fashion Designers 2025 will present his brand in Florence through a special runway...

Fashion

Newly tied: How casual the tie hangs for SS26

When the working day ends in the financial districts of the world, businessmen loosen their ties. In other offices, the rules of business attire have relaxed, especially since the pandemic, and the formal accessory remains in the wardrobe. During this casualisation, a new generation – one that had to learn to tie a knot via a TikTok video – has...

Fashion

Setchu to guest at Fragranze trade fair and launch fragrance collection after Pitti Uomo

Following its guest appearance at Pitti Uomo menswear trade fair in January, Japanese brand Setchu is now also represented at the fragrance and beauty trade fair, Fragranze, organised by Pitti Immagine. Satoshi Kuwata's brand, the 2023 LVMH Prize winner, has its first own fragrance collection in tow, Pitti Immagine announced on Thursday. As a...

Featured

Fashion

Integrating AI into the organisational structure: Are companies at Pitti ready?

Global spending on artificial intelligence (AI) is expected to more than double by 2028, reaching 632 billion dollars, according to the International Data Corporation (IDC) Worldwide AI and Generative AI Spending Guide. Additionally, as Jorge Amar, senior partner at McKinsey, highlights in a report, "we are entering a world where we will have to...

Featured

Fairs

Pitti Uomo faces overall situation sportingly

Pitti Uomo remained resilient, once again demonstrating the importance of industry gatherings at the Florentine menswear trade show, amidst a global landscape shaped by war and trade disputes, and subdued consumer sentiment. Although the start appeared somewhat slower, Pitti Uomo shone in its full glory from the second day of the trade fair...

Featured

Fashion

The devil is in the details: the street style of Pitti Uomo

Pitti Uomo has long served not only as the unofficial kickoff to the menswear season, but also as a masterclass in sartorial excellence, particularly in the art of tailoring. In recent years, however, the once-celebrated and occasionally mocked figure of the ‘Pitti Peacock’ has, while not entirely vanished, become something of an endangered...

Fashion

New premium collection: ‘Tommy Hilfiger New York’ premieres in Florence

US clothing retailer Tommy Hilfiger expanded its range. On Tuesday, June 17, 2025, the brand, which belongs to the textile group PVH Corporation (PVH Corp), presented its new premium collection, ‘Tommy Hilfiger New York’, at the Pitti Uomo menswear trade show in Florence. A total of 19 looks were shown during a presentation at the historic...

Fashion

Pitti Uomo: Homme Plissé Issey Miyake embraces Italian spirit

Homme Plissé Issey Miyake presented its collection at the Italian menswear trade show Pitti Uomo, drawing inspiration from the country and its people. The menswear line from the eponymous Japanese designer used the opportunity, following its time at Paris Fashion Week, to embark on a new path, a spokesperson explained at the press conference on...