Rebranding news and archive

Outerwear brand Hawke & Co relaunches with new brand image

Brooklyn-based outerwear brand Hawke & Co has unveiled its relaunched brand image. Founded in 1958 under the name Rosbro, the brand rapidly grew into a global outerwear and sportswear brand for men. The brand relaunch sees Hawke & Co embracing a new era through the introduction of new innovative designs that assert performance, style, and...

Fashion |In Pictures

Nanushka rebrands to reframe timeless and sustainability credentials

Budapest-based contemporary fashion brand Nanushka has unveiled a new rebrand to distil the label’s elegant and sustainable credentials into a “robust and cohesive identity system” to underpin the brand’s continued growth. Nanushka’s founder and creative director, Sandra Sándor, worked with London-based creative studio and brand consultancy Any...

Business

Don't Call me Jennyfer rebrands back to Jennyfer again

Don't Call Me Jennyfer is back to being Jennyfer. The women's fashion brand, which survived a bankruptcy, is back with a completely new artistic direction, determined to carve out a firm place for itself in French ready-to-wear. To announce its rebranding, Jennyfer, followed by more than a million followers on Instagram, opted for a 100 percent...

Fashion Featured

Amour Vert announces rebrand and relocation of headquarters

American premium womenswear brand Amour Vert has unveiled a new vibrant rebrand as part of its ongoing expansion plans, as well as the announcement that it is moving its headquarters from San Francisco to the heart of the Los Angeles fashion district. Amour Vert, which positions itself as a sustainably focused womenswear brand offering a...

Fashion

Naked Wardrobe relaunches with new brand identity and product strategy

Los Angeles-based solution-based basics label Naked Wardrobe, founded by three sisters - Shideh, Shida and Shirin Kaviani, is relaunching after 12 years with a new visual brand identity and product strategy, pivoting towards more elevated styles. Naked Wardrobe, known for its sleek, form-fitting, and stretchy bodysuits, leggings and dresses, as...

Fashion Featured

Sweaty Betty rebrands with new campaign to end toxic exercise narratives

Women’s activewear brand Sweaty Betty, a division of Wolverine World Wide, Inc., is rebranding with a new campaign focused on ending toxic narratives around women’s exercise. Sweaty Betty’s new look is aiming to empower women with a newer, healthier and inclusive ‘Don’t Sweat It’ message, ditching the “push harder” rhetoric and purplewashing...

Fashion

Moda Operandi launches a new brand identity

Luxury online retailer Moda Operandi has given itself a brand new makeover, resulting in a modernized logo, colorful pages, and more to reinforce its standing as one of the leading platforms for fashion discovery. “Moda’s new look and feel is inspired by the brand’s bold DNA and speaks to our evolution,” said Patrick Emanuel, the company’s vice...

Fashion Featured

How Logo Rebranding Provokes Consumer Engagement

Fashion fans have been abuzz lately over Celine’s recent removal of its accent mark and the unveil of the new Burberry logo and monogram. Burberry’s previous logo had been in use for over 20 years, becoming an integral part of the brand’s aesthetic identity. Hedi Slimane opted for the simplification of the Celine logo as a first big move in his...