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Fashion

Vetements takes trademark fight to US Supreme Court

French fashion brand Vetements has turned to the US Supreme Court with a request to review a trademark case. The company is challenging a decision by a lower court that rejected its trademark application for the name ‘Vetements’. At the crux of the issue is the question of whether the brand name, which means ‘clothing’ in French, can be...

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Business

“Brat Green” and beyond: What fashion designers can learn about colour trade marks

When Charli XCX dropped her album “Brat” last year, she didn’t just spark a music frenzy - she launched a colour moment. The acid-lime shade dubbed “Brat Green” flooded social media, merchandise, beauty and fashion. Designers such as Prada, McQueen and Fendi adopted the colour, making it one of 2024’s defining visuals. Fast forward to Summer...

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