Under Armour news and archive

Under Armour announces executive leadership changes to accelerate transformation

US sportswear brand Under Armour has revealed a series of senior leadership appointments intended to strengthen its global product, brand and marketplace operations. Effective February 2, 2026, the changes are designed to align the company’s go-to-market strategy under a unified operating model to drive sustainable growth and improve financial...

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Retail

Curry Brand transitions to independent entity after Under Armour split

Under Armour, Inc. and Stephen Curry announced that they will part ways as Curry Brand transitions into an independent entity, bringing an end to a partnership that has shaped basketball performance product and athlete-led brand building for more than a decade. Under Armour to refocus on core brand strategy As part of the separation, Under...

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Business

Under Armour slips into the red in Q2

US sportswear provider Under Armour Inc. has reported expected revenue declines and losses in the second quarter of the 2025/26 financial year. The latest results, presented by the company on Thursday, were slightly better than management and analysts had previously forecast. In the period from July to September, Under Armour generated revenue...

Fashion

Under Armour partners with Unless to launch plastic-free, regenerative sneakers

Sportswear giant Under Armour has partnered with Unless once more to launch three new zero-plastic, regenerative sneaker styles. Launched during New York City Climate Week, the collaboration builds on the partnership between Under Armour and Unless, which saw the two brands launch a plant-based, regenerative collection of sportswear redesigned...

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Under Armour shows improvement in operating results

Under Armour, Inc. started its financial year with a slight 4 percent drop in revenue. The US company also reported a net loss in the first quarter. Revenue amounted to 1.1 billion dollars. The EMEA region was the only region where the company did not experience a decline in revenue. Here, revenue increased by 10 percent. The company announced a...

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Business

Sales decline at Under Armour: Home market of North America weighs on results

Under Armour concluded fiscal year 2025 with a significant drop in sales. Nevertheless, the US sportswear manufacturer believes that it is well on its way to realigning its brand. “We are in the process of reigniting our brand relevance,” explained chief executive officer (CEO) Kevin Plank on Wednesday, when presenting the latest financial...

Fashion

Milan Design Week: Under Armour unveils regenerative sportswear with Unless

Sportswear giant Under Armour has taken to Milan Design Week with an immersive experience in which it has unveiled a “regenerative” sportswear collection made alongside “all-plant” fashion brand, Unless. From April 8 to 10, the two labels are hosting their joint immersive experience as part of the design week’s Fuorisalone schedule. Here, they...

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Business

Under Armour returns as official footwear and glove partner for NFL

Sportswear brand Under Armour has signed a long-term partnership with the National Football League (NFL) to provide footwear and gloves. In a statement, the Baltimore-based sports company said the new agreement would “enhance athlete performance and fan experience” and affirms both its and the NFL’s commitment to youth development. Under Armour...

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Fashion for Good and leading brands to tackle microfibre pollution caused by fibre fragmentation

Fibre fragmentation is the breakdown of textile fibres into smaller parts, for example when washing or wearing clothes but also during the dyeing process. Particularly harmful is the release of tiny pieces of synthetic fibres, namely microplastics. They can accumulate in the ecosystem and pollute it and waterways, harm aquatic life by entering...

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Business

Under Armour hires former Estée Lauder executive director to spearhead AI & Analytics division

Sportswear giant Under Armour, Inc. has hired Liz Bacelar, the former executive director of global tech innovation at Estee Lauder, to head its new artificial intelligence and advanced analytics division. In her new role at Under Armour, Bacelar has been tasked with building a team of data scientists, engineers and AI specialists to integrate...

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Business

Despite profit decline, Under Armour exceeds expectations in Q3

US sportswear provider Under Armour Inc. exceeded expectations in the third quarter of fiscal 2024/25, despite a significant decline in profits. On Thursday, the company subsequently announced a slightly more optimistic outlook for the full year. In the period from October to December, Under Armour generated revenue of 1.40 billion US dollars....

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Business

Safilo and Under Armour renew eyewear licensing agreement

Safilo Group and Under Armour have renewed their global licensing agreement for Under Armour branded eyewear until 2031. "We are enthusiastic about extending our successful partnership started in 2020 with Under Armour. We are thrilled to continue this journey, leveraging Under Armour's growing consumer base in North America and in the rest of...