Pronovias Group, the world leader in the luxury bridal sector, presents #PronoviasPink, an international action in which the company is teaming up with the most prestigious associations and foundations in each country working in the global fight against breast cancer. #PronoviasPink consists of raising funds through the donation of the total sales value of the best-selling Pronovias model, LANSBURY, and of the NI12182 model from Nicole. The Pronovias design can be found in selected Pronovias boutiques, and the Nicole one in the firm’s stores during the month of October.
In the US and Mexico, the firm is teaming up with the Breast Cancer Research Foundation (BCRF) to donate 100% of the purchase price for participating styles in both countries.
In Spain and Portugal, the action is done by the hand of the Spanish Cancer Association (AECC); in Italy, with the LILT association; and all other European countries, will be in collaboration with the Future Dreams association.
About the Breast Cancer Research Foundation
Breast cancer is a complex disease with no simple solution. Research is the key to stopping it in its tracks. Founded in 1993 by Evelyn H. Lauder, the Breast Cancer Research Foundation is the largest private funder of breast cancer research in the world. We invest in the best minds in science—from those investigating prevention to metastasis—and foster cross-disciplinary collaboration. Our approach accelerates the entire field and moves us closer to the answers we urgently need. We can’t stop now. Join us in fuelling the world’s most promising research. With you, we will be the end of breast cancer.
About Pronovias Group
Pronovias Group is the global leader in the bridal sector, with a portfolio of luxury bridal firms such as Pronovias, House of St Patrick, White One, Nicole and Lady Bird. It is distributed through more than 4000 points of sale in 105 countries, with 46 Pronovias boutiques in cities including New York, Los Angeles, London, Milan and Paris. The Pronovias Group was acquired by the BC Partners private equity firm in July 2017.