Abercrombie & Fitch continues partnership with NFL for Fall 2024 season

Abercrombie & Fitch is set to continue its partnership with the National Football League (NFL) for the upcoming Fall 2024 season.

The ongoing partnership builds on the two-year connection between the fashion brand and sports league. It includes the release of new licensed graphic apparel, social media collaboration, and content creation.

As part of Abercrombie’s collaboration with the NFL, the retailer will be featuring four NFL athletes as the faces of the Fall 2024 NFL collection, including TJ Watt, linebacker for the Pittsburgh Steelers; Nick Chubb, running back for the Cleveland Browns; Fred Warner, linebacker for the San Francisco 49ers; and Rome Odunze, wide receiver for the Chicago Bears.

“Outside of football, I’ve always been a fan of Abercrombie. I didn’t even realize how much product of theirs I wear until my wife let me know,” said TJ Watt on the collaboration in a statement.“The NFL Tees have a cool vintage look and feel.” The four players can be seen wearing merchandise from the collection of their respective teams throughout the campaign.

“We are excited to expand upon our successful Abercrombie x NFL franchise with an expanded assortment across men’s, women’s, and kids for this upcoming season,” said Corey Robinson, chief product officer of Abercrombie & Fitch Co., in a statement. “This collection has consistently exceeded our expectations, and we are thrilled to continue to innovate and expand our product offerings with this program, particularly with our authentic partnership with NFL players.”

The new and expanded collection features all 32 NFL teams and includes hoodies, sweatshirts, t-shirts, outerwear, and hats. The NFL by Abercrombie Fall 2024 collection is now available in stores and online.