Adidas launches limited edition superstar sneaker with Hibbett

Athletic apparel retailer Hibbett has partnered with sportswear giant Adidas to create a special, limited edition of Adidas’ iconic sneaker, superstar. The “State Fair” superstar is said to be inspired by “the flavors, vibe, and spirit” of the State Fair of Texas.

The result of a collaboration between employees of the two brands, they sought to create something “uniquely Texas” and playful, there are only 1,320 pairs of this limited-edition design made. 

“This collab hits the sweet spot; style, storytelling, and community,” said Drake Carroll, Buyer, Men’s Lifestyle Footwear, at Hibbett, in a statement. “The State Fair of Texas is woven into the fabric of Dallas, and this Superstar celebrates that tradition in a bold, authentic way – a true moment for both the community and sneaker culture.”

The “State Fair” superstar features design elements that represent the State Fair experience, including embossing, a Dallas star, a Dubrae belt buckle, a corndog graphic on the inside right shoe, a Ferris wheel on the inside left shoe, and a Texas state silhouette on the bottom sole of both shoes.

“It was wonderful to be able to tell an authentic Dallas story on Superstar with Hibbett,” said Tamara Griffin, Senior Category Merchandiser, North America, SMUs/Exclusives, at Adidas, in a statement.” Hibbett has a lot of doors in Dallas, and it’s going to be fun to see a rollout like this that celebrates community, especially during the Texas State Fair.”

A unisex design created for adults and children, the “State Fair” Superstar sneaker will be officially revealed during a special community event on September 20. Taking place at the Hibbett store on  1441 Robert B. Cullum Blvd in Dallas, the event will include special giveaways, Texas-themed cowboy hats, diy bolo ties, mechanical bull-style attractions, basketball hoops, ring toss games, musical entertainment, promotional activities, and additional offerings, alongside opportunities for “State Fair” Superstar try-ons and product availability for purchase. 

“The State Fair of Texas is an iconic event that draws huge crowds to Dallas/Ft Worth each year, and the adidas Superstar has been a legend since they were first seen on the feet of hip-hop legends, decades ago,” said Sarah Sharp-Wangaard, VP Marketing, Hibbett.

“We’re really proud that one of our Buyers, Drake Carroll, partnered with the Adidas creative team to create something fun just for Dallas that pays homage to the fair and gives fans a way to keep the spirit alive all year long.”

The “State Fair” superstars will be available for sale at 34 Hibbett stores across Dallas and Fort Worth, as well as online at Hibbett.