Canada Goose expands Resource Centre Programme to Alaska

Outerwear, apparel, and footwear brand Canada Goose has expanded its long-standing Resource Centre Programme, which delivers free fabric donations and materials to remote communities, to Alaska, marking the first international location.

The initiative, which first launched in 2009, works directly with remote communities throughout Northern Canada, providing Indigenous sewers access to fabrics and materials to support craftsmanship and cultural preservation.

For its first activation outside its home country, Canada Goose partnered with Ryan Air to bring 14,000 pounds of fabric and materials, and hands-on support to communities across Kotzebue and Nome in Alaska.

The multi-day activation, designed to bring together community members from across the region, included a live sewing demonstration led by Inupiaq seamstress Precious Gray, focused on foundational garment construction techniques, as well as offering hands-on opportunities to learn the full garment creation process of creating a children’s parka, from pattern cutting and design to sewing, assembly and completion.

Carrie Baker, president of Canada Goose, said in a statement: “For more than 15 years, the Resource Centre Programme has been rooted in partnership with Northern and Indigenous communities, to help preserve traditional craftsmanship through access to materials.

“The programme exists so tradition can move forward, and this expansion reflects our ongoing commitment to community-led impact, supporting culture, enabling creativity, and ensuring these practices continue for generations to come.”

To date, the initiative has supplied more than two million metres of fabric, as well as materials such as buttons, zippers and trims, to over a dozen communities across Northern Canada, including Iqaluit, Kinngait, Pond Inlet and Cambridge Bay, reaching tens of thousands of community members.