Carter's launches capsule collection with Once Upon a Farm

Carter’s, Inc. has partnered with children’s snack company Once Upon a Farm to create a limited-edition, capsule collection. 

The Carter’s x Once Upon a Farm collection includes apparel and sleepwear for babies and young children made from Carter’s Purely Soft essentials with farm-fresh prints inspired by Once Upon a Farm’s nutritious snacks. 

Designed with “playful days and snack time moments” in mind, the Carter’s x Once Upon a Farm collection introduces three fruit-inspired prints, strawberry, banana, and avocado, and is offered in baby and toddler sizes up to 5T. 

“Our mission has always been to make food for kids that feels good in every way, and this collaboration extends that idea into what they wear,” said Jennifer Garner, Co-founder of Once Upon a Farm, in a statement. “These prints celebrate the vibrant, real ingredients we’re proud to put into every product we make.”

To celebrate the collection launch, Carter’s Charitable Foundation and Once Upon a Farm will make a joint donation of 20,000 US dollars to Save the Children, supporting programmes that benefit children in rural America. The contribution highlights their shared commitment to strengthening families and communities. 

“We are proud to build on our partnership with Once Upon a Farm, welcoming a fresh batch of farm-friendly prints that are hard to resist,” said Sarah Crockett, Chief Marketing Officer at Carter’s, in a statement. “Parents are incredibly intentional. They want essentials that feel great, look joyful, and align with their personal interests and expressions.” 

“The PurelySoft collection by Carter’s is a longstanding, trusted companion for our families, and this limited-edition collaboration brings that to life with playful prints inspired by real, farm-fresh ingredients families already know and love.”

The limited-edition collection includes 12 styles, such as Sleep & Play, two-piece pyjamas, and rompers, all priced between 18 and 20 dollars. The Carter’s x Once Upon a Farm collection is now available exclusively online at Carters.com and in Carter’s stores nationwide.

The partnership between Carter’s and Once Upon a Farm goes further than the limited-edition capsule collection to include website-exclusive variety snack packs curated specifically for Carter’s and Once Upon a Farm families. 

Designed to support parents, these snack packs aim to simplify snack selection and include the Carter’s Baby & Toddler Favorites Variety Pack, Carter’s Big Kid Favorites Variety Pack, and the Carter’s Baby & Toddler Snack Sampler Pack.