Celine Dion to launch first branded lifestyle line

Singer Celine Dion is teaming up with Epic Rights and Prominent Brand+Talent in a multi-year agreement to launch her first collection of branded Celine Dion lifestyle products and services.

The lifestyle collection will reflect the singer’s style and fashion, and evoke her “unique style and superior attention to detail” that fans have come to expect from her music, concerts and charitable activities, a press release stated.

Her branded line will feature a range of product categories including fashion, accessories, health and beauty, as well as home furnishings. Dion will collaborate with Epic/Prominent on the creation and implementation of this new venture in partnership with top-tier retailers and licensees worldwide.

Celine Dion’s manager, Aldo Giampaolo, said: "We are all very excited to work with Epic Rights and Prominent Brand+Talent to develop a lifestyle brand that translates Celine's passions, family, music, performing, entertaining, fashion into unique products and experiences for her fans around the world.”

Prominent's principal Dan Levin, added: "Celine is revered and emulated around the globe and as a result presents an exciting opportunity to retailers and manufacturers who will understand her vision, based on Celine's collective experiences as a mother, performer and businesswoman, and how to translate that into a distinctive and enduring collection of high-quality products and services.”

Epic Rights is a full-service merchandise, branding/licensing and social media marketing company focused on building music artist and entertainment brands via retailers, licensees and agents. In the past, they have worked with musicians such as Billy Joel and John Legend.

Image: courtesy of Epic Rights