Fur falls from fashion favour at London Fashion Week
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London - Although the catwalks at Milan Fashion Week were awash with all shapes and colours of fur this season, research shows that fur fell out of favour and the limelight at its British counterpart, London Fashion Week.
According to a poll conducted by PETA, 86 per cent of designers who presented their designs on the catwalk and in the designer showrooms did not use real fur in their 2016 autumn/winter collections, indicating a difference in opinions in the use of real fur among designers as well as countries.
86 per cent of LFW designers showed fur-free collections for autumn/winter 2016
The animal rights organization, who polled all designers featured during LFW, results draw a stark comparison to the collections shown overseas in Milan, Italy which featured over 100 fur pieces from labels like MaxMara, Cavalli and Prada. However, it was luxury Italian fashion house Fendi which showcased the most fur, with a total of 26 pieces from their ready-to-wear collection including fur, as well as two mink handbags accessories.
Prada's AW 16 collection
But, across the pond at London Fashion Week only a handful of designers used real fur - despite a big PR push from the fur industry. Prior to the fashion event, former MP and chief executive of the International Fur Trade Federation Mark Oaten said, "I'll be disappointed if we don't see fur on at least 80 percent of the catwalks," an estimation which ended up being very far from the mark.
Two fur looks from Fendi's AW 16 collection
Out of 83 designers who hosted traditional runway shows and presentations, 23 used real fur, which means that 73 percent of the designers showcasing their collections on the catwalks did not use fur. In addition, 82 per cent of women's wear designers investigated at LFW did not use real fur and 84 per cent of accessories, footwear and handbags designers did not include real fur in their collections at LFW.
LFW designers who did include real fur in their collections included Alexander McQueen, Amanda Wakeley, Anya Hindmarch, Burberry, Christopher Kane and Roksanda. However, on the other hand, designers who used faux fur, or did not include any type of fur in their collections at all include Shrimps, Simone Rocha, Topshop Unique, Paul Costello, Ashish, Toga and Sophie Beale Milliner.
Shrimps AW 16 collection
"PETA's latest research proves that today's fashion designers won't stoop low enough to buy into the fur industry's failing attempts to keep fur relevant", commented PETA Director Mimi Bekhechi. "Modern designers simply want nothing to do with an industry that cages, electrocutes and skins animals alive."