Gucci holds onto traditional show format as Kering rejects see-now, buy-now

London - As a number of fashion houses, such as Burberry, Tom Ford and Tommy Hilfiger announce plans to merge their fashion shows and align their collection launches in order to satisfy consumers demand for instant gratification, one fashion conglomerate takes a stand. Rather than following its luxury peers, Italian fashion house Gucci is set to remain loyal to the traditional fashion calender schedule and structure, as parent company Kering rejects the new direct-to-consumer trend.