Hanna Andersson launches collaborative collection with Oeuf

Children’s wear brand Hanna Andersson has launched a new, limited-edition capsule collection with Brooklyn-based design house Oeuf.

The partnership saw the two brands collaborate to develop a collection of coordinating pajamas for children and adults, which can be paired with Oeuf’s iconic alpaca fleece pillows.

"The synergy between our two brands is almost impossible to deny," said Kara Carter, Chief Product Officer at Hanna Andersson, in a statement. "Hanna and Oeuf are both deeply intentional about design, craft, and longevity, and that sensibility shaped every detail of this collection. Translating Oeuf's bold, whimsical designs into beloved Hanna sleepwear was a creative joy. We're excited to share it with families who appreciate thoughtful design and well-made pieces."

The Hanna Andersson x Oeuf collection features several key styles, including long johns, poplin pajama sets, and baby sleepers with Oeuf’s Daisy, Heart, Black Cat, and Honey Bear prints.

The collaboration between the two brands felt natural, as both share a commitment to quality, sustainable materials, and durable design, creating pieces meant to last through multiple children and be passed down within families.

"We've long admired Hanna Andersson's commitment to creating garments that stand the test of time," added Sophie Demenge, Co-Founder of Oeuf. "When we began discussing this collaboration, it became clear that our brands speak the same language, one of durability, comfort, and conscious design. The sleepwear patterns we developed together feel fresh yet familiar and pairing them with our pillows allows families to extend that joy beyond what they wear to how they live. It's a collection designed for making memories."

With prices ranging between 46 and 150 US dollars, the Hanna Andersson x Oeuf collection launched on December 17 for Hanna Rewards Members and was made available to the public today online at HannaAndersson.com.

Best known for its heirloom-quality pajamas, Hanna Andersson was founded in 1983 in Portland, Oregon, and focuses on organic, sustainable materials and responsible practices to make its playful, fun pieces.