Hollister partners with Taco Bell for Y2K capsule collection
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US teen retailer Hollister has partnered with the iconic fast-food chain Taco Bell to create a limited-edition capsule collection. As one of the most popular food chains in the US, the collaboration between the two seems like a natural fit.
Launching in time for the holiday season, the debut collaboration between the two aims to deliver “equal parts cozy and nostalgic.” Launching in stores and online on December 1, the capsule collection is inspired by Y2K and includes 11 styles for men and women, including graphic tees, hoodies, and sweatpants.
Key items in the collection include Hollister’s classic Feel Good Fleece hoodies and sweatpants with Taco Bell’s signature graphic branding and loose-fitting denim, with Y2K-inspired cuts bearing Taco Bell’s infamous hot sauce lineup.
“Both Hollister and Taco Bell have been major players in defining youth culture, so bringing our worlds together is a natural fit,” said Carey Collins Krug, chief marketing officer at Abercrombie & Fitch Co., parent company of Hollister, in a statement. “This collection is what our customers are truly craving for their Cyber Monday fix.”
Created as a capsule collection for all, each piece in the collection is designed to mix and match. In addition, all of the designs aim to mix a feeling of comfort and coziness with a fashion-driven edge, reflecting Taco Bell’s essence through bright prints and colors.
“Through our Decades Y2K campaign earlier in the year, we learned that nostalgia resonates most when it moves the brand forward. For us, it’s about celebrating what made Taco Bell iconic in the first place, while reimagining it for a new generation,” said Luis Restrepo, chief marketing officer at Taco Bell, in a statement.
“This collaboration with Hollister is another bold way we’re bringing the brand to life beyond the menu, giving fans something fresh and unexpected that lets them show their love for Taco Bell in a whole new way.”
The Hollister x Taco Bell capsule collection is available from Cyber Monday onwards, in sizes XS to XL, with prices ranging from 14.95 to 79.95 US dollars.