In Pictures: Ami Paris partners with French brasserie Balthazar in SoHo, NYC

Luxury apparel brand Ami Paris has partnered with iconic French brasserie Balthazar in SoHo, New York City, for a month-long collaboration.

The partnership brings together the spirit of Ami Paris and Balthazar’s well-established New York presence, uniting two brands rooted in everyday elegance and authentic moments. 

Taking place from February 11 to March 11, the collaboration sees Balthazar at 80 Spring Street undergo a transformation featuring co-branded elements from Ami Paris. Guests can expect to see special paper placemats inviting them to sketch while enjoying their meal, redesigned interiors, unique decorations, and more while dining at the brasserie.

The Balthazar bakery will also introduce co-branded products and exclusive packaging, including limited-edition coffee cups and custom-designed croissant and baguette holders. 

To further connect with the broader SoHo community, an Ami Paris-branded cart will be stationed outside the brand’s adjacent store at 77 Green Street from February 20 to 22, offering a curated selection of Balthazar bakery items to passersby.