Janie and Jack launches special collection with American Girl
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Children’s fashion brand Janie and Jack has unveiled a new collection with none other than American Girl, one of the US's most beloved and classic brands of dolls with a story.
The new collaboration is inspired by some of American Girl’s most iconic historical characters, Samantha, Addy, and Kirsten, and features key elements from Janie and Jack’s signature style. Each item in the collection is designed to match children with their favorite American Girl doll in a new, contemporary way.
"We are thrilled to announce our collaboration with American Girl, blending our signature holiday styles with their iconic dolls to create a truly magical experience," said Parnell Eagle, president and chief commercial officer at Janie and Jack, in a statement. "Through this exclusive collection, we aim to inspire cherished moments and lasting memories for families everywhere."
The new collection draws heavily on narration, as both brands weave the art of storytelling into their unique product offering. In addition to the new collection, Janie and Jack are also launching a limited-edition dress, available exclusively at www.saksfifthavenue.com, alongside the complete collection. The exclusive dress, featuring an elegant floral print, is available in children’s sizes 2T to 12 years.
"The Janie and Jack x American Girl collaboration celebrates the spirit of the season while taking inspiration from our most beloved historical characters and their treasured stories," said Jamie Cygielman, general manager of American Girl, in a statement. "We look forward to our fans creating new holiday moments in style with these perfectly-paired holiday looks."
The new Janie and Jack x American Girl collection includes nine styles for girls, including tops, dresses, and skirts decorated with velvet bows, ruffles, and lace. Prices range from 36.50 to 114.00 dollars. In addition, each piece is also available for American Girl's signature 18-inch dolls for a matching look, with prices ranging from 12 to 40 dollars.
The complete offering of children and doll apparel will launch September 26 on www.janieandjack.com, www.americangirl.com, and www.saksfifthavenue.com, as well as in select retail stores. American Girl dolls and specific doll accessories will be offered exclusively at www.americangirl.com.