Kay Jewelers taps Teddy Swims as its inaugural Chief Love Officer

Kay Jewelers has partnered with genre-mixing artist and style icon Teddy Swims, who will serve as the diamond and jewelry retailer’s first-ever Chief Love Officer.

In his new role, Swims, best known for his breakout song ‘Lose Control’, will bring his distinct energy and heartfelt perspectives to the brand, helping Kay Jewelers explore various new ways to express love through music, design, style, and meaningful moments.

The partnership comes at a pivotal moment in Swims personal and professional life, as the Atlantan native prepares to celebrate his first Father’s Day and set off on his largest North American tour to date.

"For more than a century, love has guided everything we do at Kay, and Teddy Swims embodies that same spirit in every song he sings, every style choice he makes, and every connection he shares with his fans,” said Stacee Johnson-Williams, President of Kay Jewelers and Peoples Jewellers, in a statement. “His authenticity, creativity, and heart make him the perfect partner to celebrate love and style in all its beautiful, bold forms.”

In addition, Swims will also spearhead Kay’s mission to inspire consumers to ‘Love Louder’ through self-expression, deeper connections, and personal storytelling. As such, he has refreshed Kay Jewelers' jingle ‘Every Kiss Begins with Kay’ with his own energy and vocals to connect the jewelry retailer to a new generation.

“I couldn't be more proud to step into my new role as Chief Love Officer for Kay Jewelers. Kay’s been in the game for over 100 years, helping people say 'I love you' without even saying a word. And now we're teaming up!” said Teddy Swims in a statement.

“We're working on my favorite jewelry pieces for every kind of love: Father's Day, self-love days, and those random Tuesdays when you just want to make someone smile. This ain't just a partnership. This is a love story. And we're just getting started.”

In honor of his first Father’s Day and in partnership with Kay, Swims has curated a special edit of jewelry that aims to celebrate the strength and individuality of father figures, which includes everything from bold rings to versatile chains.

Kay Jewelers will also sponsor Swims' upcoming ‘I’ve Tried Everything But Therapy’ tour, styling him in jewelry such as alt-metal chains, diamond-encrusted necklaces and rings designed for layering, and stainless-steel bracelets. All of Swims' tour style items will be available for sale at Kay.com and in select Kay stores across the country.