Kendra Scott launches second collaborative Dolly Parton collection

Lifestyle brand Kendra Scott has launched its second collection, which was developed in collaboration with iconic artist Dolly Parton.

Inspired by Dolly Parton's famous song "I Will Always Love You," the limited-edition collection aims to pay tribute to the artist's legacy with its handcraft designs that blend symbolism with storytelling. 

The collection features special motifs drawn from Dolly Parton's personal iconography, such as self-expression, creativity, and an enduring love of fashion, with the pieces reflecting the values that define her legacy. From sculptural heart pendants to floral accents and butterfly-inspired forms, each design is rich with elements from Dolly Parton's life. 

Every element in the collection has been purposefully considered to reflect what resonates most with Dolly Parton, creating a strong link between her music and the refined aesthetic of the collection.

"Every piece in this collection is a reminder to lead with love and authenticity and shine your light in the world, just like Dolly has always done," said Kendra Scott, founder and chief creative officer of her eponymous brand. "Inspired by one of her most iconic songs, you'll find heart and butterfly motifs throughout this collection, representing everything Dolly stands for. Dolly is a true icon that means so much to so many of us, and I am thrilled to pay homage to her hit song in this special way."

Dolly Parton and Kendra Scott share more than Southern heritage - both are leading entrepreneurs and committed philanthropists. Brought together through a collaboration facilitated by IMG Licensing, the partnership is built on aligned values, including generosity, individuality and community impact.

Both brands supported key initiatives focusing on literacy and education, such as the Kendra Scott Foundation's Yellow Library and Dolly Parton's Imagination Library. Through this collaboration, both aim to expand access to books and ignite a lifelong love of reading, bringing joy and inspiration to children nationwide, one story at a time.

The collection, comprising ten distinct styles, is now available online at KendraScott.com and in Kendra Scott stores across the country, with prices retailing between 70 and 198 dollars.