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New York Men's Day (NYMD) to return for 21st season

By Vivian Hendriksz

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Fashion
NYMD The Salting Credits: NYMD / Rachel Hitchcock

Set to return for its 21st season, the bi-annual menswear collective New York Men's Day (NYMD) will take place at Location05 on February 9, 2024. Presented by Hilldun Corporation, the event builds on the success of the previous season and will inaugurate four new emerging brands and four returning designers.

“We understand and appreciate the importance and value of supporting emerging talents in the menswear fashion space," said Gary Wassner, CEO of Hilldun Corporation, in a statement. "Considering today’s challenging and evolving economy, it has become even more vital for us to continue our involvement in an endeavor that allows independent talent to shine."

"There are so many outstanding creative individuals today who lack a platform upon which they can share their talent with the fashion industry and the world. We are honored to support NYMD and these statement-making, emerging brands."

Aimed at fostering new talent and showcasing leading menswear/genderless designers, NYMD features eight designers in a central location. This season's showcase includes menswear designers Pas Une Marque, Sivan, Terry Singh, The Salting, Y.Chroma, menswear and womenswear designer Tarpley, genderless designer Landeros New York, and unisex designer Bulan.

Each is set to showcase in personalized studio spaces, accentuating their brand's unique identity and vision. The event spans two-hour sessions, with four brands in the morning and four in the late afternoon. This simultaneous format offers a smooth experience for media, buyers, influencers, and VIPs, facilitating studio visits and interactions with designers at their convenience.

The event is set to be produced and executed by Agentry PR, founded in 2010 by Erin Hawker. “We are thrilled for New York Men’s Day to return in February, and we feel that with the more intimate setting, it will allow press, buyers, and the community to get to know the designers more,” said Hawker in a statement.

“Our mission remains the same, and we want this platform to continue to be an anchor for emerging brands and designers to showcase their creativity in front of the community. We hope New York Men’s Day will continue to inspire and bring innovation to the group."

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New York Men's Day