Nordstrom launches a refreshed look for its namesake brand

Department store group Nordstrom has launched its newly reimagined namesake brand, placing an emphasis on versatile styling and timeless dressing.

Redefining its brand across women’s and men’s, Nordstrom's team of designers created styles that reimagine traditional silhouettes that can be worn across several occasions and seasons. The new assortment was also designed with a focus on premium fabrics and details, with durability and comfort in mind.

"The Nordstrom brand is a culmination of the incredible fashion we're inspired by in our work every day, along with customer feedback," commented Nina Barjesteh, president of Nordstrom Product Group at Nordstrom, in a statement. Our goal is to create an assortment of well-designed, style-led essentials and trend-right must-haves our customers expect from us. Our designers are meticulous about the quality, design details, and fit of each piece. Our Nordstrom collections are approachable to wear and accessible in price."

The new Nordstrom collection includes a mix of tailored classics and minimalist-leaning pieces for everyday wear. Aimed to serve as the foundation for a functional, versatile, and seamless-fitting wardrobe, the collection is available in neutral, seasonless colors such as tan, ivory, white, and black with touches of soft hues like green fondant, blue thread, rust spice, and yellow rattan.

The Nordstrom collection launch assortment features a curated selection of layering pieces and mixable patterns, such as oversized blazers, tailored trousers, cropped jackets, elegant dresses, and vibrant patterned ensembles, alongside high-quality essentials available in sizes XXS-XXL. In addition to offering apparel, the refreshed collection also includes footwear, jewelry, and accessories, including hats, earrings, rings, and belts. Prices for the apparel range from 29.50 USD to 179 USD, with footwear prices starting at 69.95 USD.

Available in Nordstrom stores and on Nordstrom.com, the collection will have seasonal drops for spring, resort, fall, and holiday.