Pacsun launches debut, in-house premium sunglasses range

Californian lifestyle brand Pacsun has launched its first in-house designed premium range of sunglasses, Pacsun Premium Eyewear.

The new unisex line of accessories sees the brand expand its product category into high-end accessories, as it aims to evolve with the needs and interests of its core customers. 

The Summer 2025 collection includes four main silhouettes in several color finishes, all made from hand-polished 100 percent acetate, with subtle gold branding on the interior arms for a more streamlined and clean finish.

"Sunglasses might seem like a small detail, but they say everything about how someone shows up," said Richard Cox, Chief Merchandising Officer at Pacsun, in a statement. "Launching our first dedicated eyewear collection is another step forward for the Pacsun brand." 

"We've built our identity around youth culture, and now we're evolving alongside that community as their personal style becomes more intentional. The Pacsun Premium Eyewear collection is designed for them. It's unisex, exclusive to Pacsun, and a clear reflection of where we're headed, which is toward a more elevated, design-driven expression of the brand."

The debut Summer 2025 collection is now available online at Pacsun.com and in Pacsun stores across the country, with prices starting at 60 US dollars. The launch of Pacsun Premium Eyewear collection comes on the heels of the brand's recent launch of its in-house elevated menswear range, Field of Study.