Perry Ellis International launches newest fragrance 'Blue Label' by Original Penguin

Perry Ellis International, Inc. (PEI) has launched its newest fragrance, Blue Label, for its Original Penguin brand.

The fragrance launch sees the parent company expand the American brand’s fragrance offering in line with Original Pengiun’s brand ethos, "an Original Good Time."

The new fragrance is said to have a "vibrant and inviting aura" that is meant to complement the brand. An aromatic marine-inspired scent featuring a balance of bright citrus and musk, it is further characterized by freshness, aspiration, and dynamism.

"Original Penguin is what you wear for the good times, and Blue Label is no exception," commented Oscar Feldenkreis, president and CEO of Perry Ellis International, Inc., in a statement.

"This fragrance boasts a vibrant and inviting aura to complement the brand's accessibility and originality. After a long-awaited absence, Original Penguin fragrances are making their exhilarating return, reinvented and rejuvenated for 2024."

Available in a cool ocean blue glass bottle with the brand’s mascot, Pete the Penguin, the fragrance is designed to appeal to Original Penguin’s stylish customers. The new Blue Label fragrance from Original Penguin is now available at department stores, duty-free stores, and online at www.originalpenguin.com.