Poppi launches limited-edition apparel collection with Target

Prebiotic soda brand Poppi has partnered with Target for a limited-edition apparel collection.

The new Poppi x Target collection includes sweatshirts, t-shirts, accessories, caps, and socks in pastel and bright colors reminiscent of the brand’s aesthetic. The items also feature key motifs from some of the brand’s drops throughout 2024.

The collection, which follows in the footsteps of other notable collaborations for Poopi, such as its partnership with InnBeauty Project for two limited-edition lip oils in 2023, features over 20 pieces. Ranging in sizes from XS to 3X, all pieces in the collection retail for less than 30 dollars

“Our exclusive, limited-edition collections are a key part of the joy of shopping at Target,” said Gena Fox, senior vice president of merchandising for apparel and accessories at Target to WWD.

“The new collection with Poppi offers consumers the opportunity to experience a beloved beverage brand in a new way — with an on-trend, affordable, and vibrant assortment of loungewear and accessories. We’re excited to bring Poppi’s colorful and fun aesthetic to our apparel and accessories assortment, adding flavor to our guests’ wardrobes at the incredible value Target is known for.

Launching online on Target’s website at the end of December and in selected Target stores across the nation, the new collection launch coincides with the release of a new limited-time flavor from Poppi, namely Cream Soda.