Target to launch pickleball collection with Prince

Target has partnered with tennis and lifestyle brand Prince to launch a limited-edition pickleball collection.

The Prince for Target collection features more than 80 apparel, sporting goods, and accessories for pickleball, the fastest-growing sport in the United States, according to the 2023 Sports & Fitness Industry Association's topline. The US retailer worked closely alongside the Prince design team to develop the collection, leaning on both brands’ expertise.

"Our exclusive collections are part of the joy of shopping at Target, offering consumers new, on-trend products at a great value that they can't find anywhere else," said Jill Sando, executive vice president and chief merchandising officer of apparel & accessories, home, and hardlines, at Target, in a statement.

"Partnering with Prince is the perfect way to help pickleball enthusiasts everywhere enjoy the sport that is sweeping the nation, with quality pickleball apparel and sporting goods at prices only Target can offer."

The Prince for Target collection features bright colors and patterns in men's and women's apparel, matching pickleball paddles, and other accessories. Key items in the collection include retro-inspired tracksuits and sets, pleated skirts and dresses, and pickleball paddles with colorful artwork.

Set to launch in most Target stores and on Target.com on April 20, the collection's prices start at 9.99 USD, with more items retailing for under 50 USD.