Taylor Swift to design for JD.com

London - Singer Taylor Swift is to launch an exclusive fashion line for JD.com, one of China’s largest e-tailers, following the online retailers announcement to launch a US Mall showcasing American goods and highlighting authenticity of imported US product to customers in China.

In a move to counterfeit knockoff goods the e-tailer is working directly with American brands including Converse, Samsonite, Ocean Spray and several apparel labels that are part of Global Brands Group, including Nautica Kids and Jeep. One of the newer brands to also be found on the platform will be a branded Taylor Swift fashion line.

Working with Heritage 66 Company, which represents American artists in the region, the singer will offer dresses, sweatshirts and tops, with a line designed specifically for the Chinese Market, with Taylor Swift-branded T-shirts priced around 60 dollars, with the rest of the line ranging from 100 to 120 dollars. It will be available on the Chinese site from August 8.

The deal means that JD.com will become the first authorised seller of Taylor Swift merchandise in China, and the only official online source. It is thought that Swift chose JD.com to partner with as the site had been responsive in addressing complaints about fakes, and that the line that she is designing will carry anti-piracy hanging tags that enable customers to track their authenticity on the Web and offer an alternative to the excessive amount of fake Taylor Swift products available online in the country.

This isn’t Swift’s first foray into fashion, the singer launched a sundress collection that was sold exclusively at Wal-Mart stores, and her partnership with shoe brand Keds has seen her design a collection inspired by her style.

JD.com opens US Mall to China and teams up with Taylor Swift

JD.com, which is currently China’s second biggest e-commerce company, is hoping that by partnering with Taylor Swift, who is heading to the country later this year on her 1989 World Tour, along with big American brands that it will help it battle competition from bigger rival Alibaba Group Holding Ltd.

The launch of the US Mall marks the company's fifth sales channel dedicated to international products, with others to follow based on customer demand it has stated. Online malls announced so far in 2015 cover Australia, France, Japan and Korea.

Richard Liu, founder and chief executive officer, JD.com, said: “As American companies increasingly understand our core advantages of zero tolerance toward counterfeits and unparalleled same-day delivery capabilities, we are gaining excellent momentum attracting US brands to our site.

“Chinese consumers appreciate that the United States is a global leader in the areas of product reputation, quality, reliability and variety of goods, and American companies are clearly benefiting from this unprecedented market opportunity. With JD.com's US Mall up and running, and great partners like Global Brands on board, Chinese consumers have an ever-growing range of new choices of American products, including Nautica Kids, Converse and Taylor Swift's branded fashion line.”

Images: Taylor Swift/JD.com