Venus launches new petite line for more inclusive sizing

Jacksonville-based womenswear brand Venus has launched a new petite line in direct response to customer feedback.

The introduction of the new range also builds on the commitment made by CEO Laura Bollier to expand the brand's sizing offering to ensure women of all shapes and sizes could find the perfect fit with Venus.

"I am thrilled to share this exciting news that is close to my heart. The Venus team has been busy going to great (err "short") lengths tailoring our fits to provide more options for our inclusive size offerings," said Laura Bollier in a statement.

The new petite collection includes 40 styles, and reflects the brand's dedication to continuously evolve to meet customer needs. Every style in the new collection is made to fit women with petite frames, especially those between 4'11" and 5'4".

"As a petite woman, I know how important it is for fashion to fit perfectly. Our new collection, designed for those 5' 4" and under, celebrates just that. This line is crafted with the same bold, fearless style and commitment to affordability that you love, now tailored to fit and flatter petite frames. We've ensured every detail fits perfectly right off the rack, so you can now say goodbye to alterations and hello to Venus Petites!"

The Venus petite collection is available in sizes 0-16 and XXS-L, with new drops launching from September through December 2024, exclusively at venus.com.

Founded in 1982 in Jacksonville, Florida, Venus's roots stem back to creating posing suits for bodybuilding competitions. Over the past 40 years, Venus has grown from its strong swimwear offering to include clothing, accessories, and lingerie, all designed with a focus on fit and quality to inspire confidence in women on all occasions.