Wrangler collaborates with Yellow Rose by Kendra Scott for limited edition collection
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Denim brand Wrangler has teamed up with jewelry brand Yellow Rose by Kendra Scott to develop an exclusive collection. The limited-edition Wrangler x Yellow Rose by Kendra Scott collection features both jewelry and apparel, marking a first for Yellow Rose by Kendra Scott.
Inspired by ranch culture, the natural environment of the Southwest, and the spirit of its hard-working people, the collection includes signature Kendra Scott silhouettes, turquoise embellishments, and elevated fits and fabrics from Wrangler. Encompassing a variety of jewelry pieces such as necklaces, earrings, and a signature bracelet and ring, the collection includes an assortment of apparel such as shirts, jackets, denim, and more.
"My heart feels most at home on the ranch, and there's nothing that suits ranch life better than Wrangler," said Kendra Scott, founder of the brand, executive chairwoman, and chief creative officer, in a statement. "I'm so happy to be bringing the iconic look and feel of Wrangler to Yellow Rose by Kendra Scott in a collaboration that helps celebrate the spirit of the American West."
In honor of the new collaboration, 20 percent of the purchase price of every Wrangler x Yellow Rose by Kendra Scott Elaina Corded Bracelet will be donated to the National FFA Organization (formerly Future Farmers of America) through the Kendra Scott Foundation (KSF). In addition, Wrangler will also donate 10,000 USD to the National FFA to support scholarships for the younger generation.
The limited-edition jewelry collection is set to launch at kendrascott.com and in all Kendra Scott stores. The limited-edition apparel line will be available online at kendrascott.com, wrangler.com, an at Kendra Scott stores in Fort Worth, San Antonio, Houston, and Austin, as well as two Wrangler flagships stores in Fort Worth Stockyards and Greensboro, North Carolina.