Wrangler partners with Whataburger for Texan inspired capsule collection

Denim brand Wrangler has partnered with Texas-based fast food chain Whataburger to develop a new collaborative apparel collection. Launching just ahead of the Texas rodeo season, the collection mixes Wrangler’s classic American styles with the timelessness of the fast food chain.

Underlining both Wrangler’s and Whataburger’s connection to Texas culture, the Wrangler x Whataburger collection features authentic Western design elements from both brands.

"Here at Wrangler, we’re all about weaving our heritage into something fresh for today," said John Meagher, vice president of global brand marketing at Wrangler, in a statement. "And this collab is no exception. We’ve teamed up with Whataburger to serve up some Western style with a side of orange and white, iconic Whataburger logos, and taglines that’ll have you craving more."

The 33-piece apparel and accessories collection include items like a denim vest covered in iconic branded patches, bright orange-and-white striped jeans and trucker jackets featuring Whataburger's signature “Flying W."

"Whataburger has always been about bringing people together around bold flavors and big traditions, and teaming up with Wrangler takes that spirit to a whole new level,” said Scott Hudler, chief marketing officer at Whataburger. “This collab is a celebration of our shared roots—classic denim meets Whataburger’s unmistakable Texas flair. Think timeless style with a splash of spicy. We're thrilled to give fans a way to wear their love for these two brands!"

The Wrangler x Whataburger collaboration is now available online at Wrangler.com and Whatastore.com, with prices ranging from 34.99 to 89.99 dollars.