Zenni Optical introduces new K-Pop inspired collection

Online eyewear retailer Zenni Optical has launched a new collection inspired by the world of K-Pop, a genre of music originating from South Korea, characterized by its blend of Western pop music, choreographed dance routines, and visually dynamic music videos.

The new collection includes glasses and sunglasses designed to embody the key aspects of K-Pop while offering consumers an easy way to recreate the iconic looks of their favorite artists. Inspired by K-Pop icons, the new range aims to strike a balance between professional sophistication and avant-garde design, ensuring quality and affordability.

"Featuring a range of styles and colors, the K-Pop Inspired Eyewear Collection caters to every fan's taste. Whether they are looking to emulate the chic sophistication of BTS, the edgy allure of Blackpink, or the eclectic styles of EXO, there is a pair in this collection to suit every aesthetic," said David Ting, global chief technology officer and general manager at Zenni Optical, in a statement.

The K-Pop inspired eyewear collection from Zenni Optical is now exclusively available for purchase on Zenni.com, with prices starting at 17.95 USD. Customers can acquire frames as non-prescription sunglasses and certain models come with the option for prescription and/or blue light-blocking lenses.