Ana Luisa opens permanent jewelry studio in SoHo

Following the opening of its debut store in SoHo, New York, direct-to-consumer (DTC) jewelry brand Ana Luisa introduces a new concept - a permanent jewelry studio.

The Ana Luisa Studio (AL Studio), located conveniently next to the brand’s store at 31 Spring Street, New York, marks the next step in the brand's expansion of customer offerings.

Underlining Ana Luisa’s rapid response to consumer demand, the AL Studio opening comes weeks after the store was inundated with hundreds of requests for permanent bracelets.

The new AL Studio, overseen by professional welders, includes a collection of seven permanent bracelet styles, from solid gold to sterling silver.

Unique to the AL Studio, customers only pay the cost of the chain they choose, with no additional appointment or welding fees, as the brand aims to offer the most affordable permanent bracelets in SoHo.

Available for both individual and group appointments, Ana Luisa is set to introduce bracelet charms in the near future to offer its customers a further fully customizable experience.