Aspen One announces reband for its apparel line and mountain experience, Eleven12

Aspen One, the parent company of Aspen Skiing Company's mountain operations, Aspen X retail experiences, and Aspen Hospitality's ventures, has rebranded its AspenX fashion collection and mountain experience, Beach Club.

The rebrand, officially debuting on December 17, sees Aspen One elevate both brands while taking a closer look at their heritage. 

The revamped Aspen Collection, now occupying the former AspenX retail space, is a luxury apparel line that combines advanced technical performance with sophisticated fashion. Designed for versatile use both on and off the slopes, each piece in the new collection embodies a refined balance of style, sustainability, and functionality. The retail location, now a flagship store for the brand in the heart of Aspen, also features top-tier ski rental services.

The new collection features high-performance outerwear, including the Powerline Jacket for men and the Cirque Jacket for women (retailing for $1,195 each), both offering advanced waterproof-breathable technology and 750FP traceable down insulation. It also includes the versatile Norway Sweater (retailing for $295), stylish Pyramid Jacket (retailing for $380), and cozy Lifestyle Beanie (retailing for $70), all designed to blend function and style. 

Situated in the former Beach Club location, the renewed Eleven12 redefines après-ski on Aspen Mountain with a sophisticated, immersive venue that combines music, art, and stunning alpine vistas. More than just a club, the new experience seeks to celebrate Aspen's rich heritage by providing a welcoming space for locals and visitors to connect and relax, all while capturing the essence of Aspen's unique charm.