Chanel to stage in-store take over at Colette's

Chanel is set to take over the entire first floor of iconic Parisian-concept store Colette from the end of October.

Located in the heart of Paris, at 213 Rue Saint-Honoré, the premium boutique is set to host a number of events and brand-related presentations from Chanel from October 30 to November 25, 2017. The events will be centred around the central theme of music and a selection of ready-to-wear pieces and accessories from Chanel’s autumn/winter 2017-2018 and Cruise 2017-2018 collections will be displayed within a “dreamlike scenography.” Colette will also host a number of beauty talks with Chanel as part of the month-long take-over.

“Between artistic encounters and lots of surprises, a true experience awaits you in the Chanel ephemeral space at Colette,” said Chanel in a statement. The month-long takeover marks one of the final in-store events set to take place at Colette. The concept store previously announced its impending closure at the end of year this July. Colette’s closure has been linked to the upcoming retirement of its founder, Colette Rousseaux, who founded the boutique in March 1997. Within 2 decades, the concept store became one of the leading fashion stores in the world, known for its unique brand offering, one-of-a-kind displays and collaborations with major luxury fashion houses, like Chanel.

< /p> Photo: courtesy of Chanel