Edikted to open first-ever retail store outside the US in Soho, London

American fashion brand Edikted is set to open its first-ever European store in Soho, London’s West End, as it expands overseas. 

The digitally native Gen Z brand recently signed with Shaftesbury Capital to open its debut store outside the United States. Edikted’s new UK flagship store, located at 52-55 Carnaby Street, measures 4,800 square feet and will offer a full selection of the brand’s womenswear and accessories.

The new store is located opposite British activewear Tala, which opened its first permanent store in May 2025, and sees the brand mark its formal push into the UK and European market. Previously available online in the UK via its own website and Asos, Edikted has managed to grow a substantial online following over the years thanks to its mix of streetwear elements, pop culture references, and runway-inspired designs at accessible price points.

Edikted’s international expansion comes as it continues to see strong retail growth in the US, with 11 physical stores across the country, including Los Angeles, San Diego, New York City, and Florida. “We’ve already experienced significant success across our locations in the US, so as we look to officially enter the UK market, it’s key we launch somewhere we can benefit from a dedicated and trend-savvy customer base,” said Mina Fam, Head of Retail at Edikted, in a statement on the opening.

“Carnaby Street has already established itself as a hub with a history of iconic flagship stores, in turn signposting it as a key location for us on the road to expansion. Surrounded by a mix of leading brands, we know we are in the right place to make our own mark.”

Edikted is set to join a growing group of brands, including the recently launched Alohas and Sheep Inc, in opening their first physical stores in Soho, London.” Launching on one of London’s busiest shopping streets means Edikted is well placed to replicate the brand’s phenomenal success at The Grove in Los Angeles and New York’s Soho,” commented William Oliver, Director of Retail & Restaurant Leasing at Shaftesbury Capital, in a statement. “Creating another exciting point of difference for Carnaby Street and reflecting exactly what our consumers want.”