Hibbett to deliver sneakers and apparel with DoorDash

Athletic-inspired fashion retailer Hibbett, which sells brands such as Nike, Jordan, Adidas, and New Balance, has announced a partnership with DoorDash to offer consumers sneakers, apparel, and accessories on demand across the US.

Hibbett, headquartered in Birmingham, Alabama, has more than 1,000 stores, located in 36 states nationwide, particularly in the Southeast and Southwest. Through its deal with DoorDash, it will allow its consumers to shop a wide range of athletic essentials and have them delivered directly to their door on demand.

Bill Quinn, chief information officer at Hibbett, said in a statement: "DoorDash is a natural partner for us with our shared focus on making everyday shopping easier and faster for our customers.

"By connecting with DoorDash’s delivery network, we’re simplifying the path from checkout to doorstep, so shoppers can get their footwear and apparel shopping done quickly and seamlessly. This new partnership is yet another way for us to provide efficiency and continue to improve our customer experience."

Hibbett will be available on DashPass, DoorDash’s membership programme, which offers zero delivery fees and reduced service fees on eligible orders from thousands of restaurants, grocery, and convenience stores nationwide.

Fuad Hannon, vice president of new verticals at DoorDash, added: “Bringing Hibbett to the DoorDash marketplace expands convenient, on-demand access to the apparel and footwear consumers rely on, especially in communities where Hibbett has a strong local presence.

“This partnership reflects our continued focus on building meaningful retail relationships that give consumers greater choice and speed, whether they are gearing up for a game, refreshing everyday essentials, or shopping for last-minute accessories and beyond.”