Lilly Pulitzer to open store in Plaza del Lago, Chicago

Lifestyle brand Lilly Pulitzer is set to open its first-ever store in Wilmette, at Plaza del Lago, in Chicago, one of the oldest open-air shopping centers in the United States.

Set to open its doors next month, the new boutique will feature a curated concept that brings together Lilly Pulitzer’s signature style with touches from the shopping destination. This includes vibrant patterns, soft lighting, hand-selected artwork, and natural textures throughout the store.

“We are thrilled to bring the Lilly Pulitzer brand to Wilmette at Plaza del Lago,” said Debbie Negri, Vice President of Retail for Lilly Pulitzer, in a statement. “Our Chicago area consumer lives the Lilly lifestyle, and Plaza del Lago will be our second store in this important market.”

“The store will feature women’s, men’s, and children’s fashion and offer a unique shopping experience with elements such as shelled fixtures and hand-painted fitting rooms tailored to this location.”

The new store will offer Lilly Pulitzer’s broad range of products, including dresses, sportswear, activewear, swimwear, accessories, children’s apparel, and home goods. In addition, the Plaza del Lago store will showcase Vault releases, limited edition designs, and exclusive gifts available with purchase.

The new location will also feature styling appointments, one-on-one shopping sessions with Lilly Pulitzer’s style advisors, and exclusive programs like the Club Lilly Loyalty Program and Reserve Online, Try On In Store.

“As Plaza del Lago continues this exciting chapter with our revitalization, Lilly Pulitzer is a perfect addition to our evolving fashion lineup,” said Samantha David, President of WS Development. 

“Their vibrant, resort-inspired style and one-of-a-kind in-store experience brings a truly special offering to our community. We couldn’t be more excited to welcome them later this fall – just in time for the prime holiday shopping season.”