Madewell becomes global with e-commerce expansion

London - J.Crew's younger, casual sister label Madewell is expanding its presence online to reach all four corners of the map. The label has extended its e-commerce to over 100 countries across the globe, including Asia, Australia, Europe, the Middle East and South America.

"Since launching Madewell back in 2006, we’ve been hearing from customers around the world that they want anytime access to our goods," said Millard Drexler, chairman and chief executive office at J.Crew Group to WWD. "As of this week, we are now able to bring the cool-girl style that Madewell is famous for to customers in over 100 countries."

To celebrate its expansion whilst attracting new customers, Madewell is currently offering 15 percent discount on total purchases made online via Madewell.com to new international countries. Prior to the expansion, Madewell only shipped within the US, Canada and Japan. Delivery rates for international shipping are set to vary depending on the country. The group added that Madewell will operate over 100 US retail locations by the end of this year, but aims to continue its international push through e-commerce.