Pandora to open flagship store on the Las Vegas Strip

Danish jewellery brand Pandora is set to make its debut on the Las Vegas Strip with the opening of its latest flagship store.

A key milestone in the brand’s global expansion strategy, the new store is set to open its doors on June 6. Part of Pandora’s new ‘Brand House’ concept, the flagship store offers customers a fully immersive and elevated experience that is designed to help strengthen and deepen customer connection and engagement.

The first-of-its-kind to open from this concept, the flagship store features a custom-designed artisanal studio, where customers can design their own Pandora jewelry; an interactive charm bar that is inspired by the city and card dealer’s tables in the casino; and a dedicated diamond bar. As Las Vegas is Pandora’s leading global market for lab-grown diamonds, the brand aims to capitalize on this demand through its stand-alone diamond bar.

In addition, the new store will also host special in-store events and feature additional personalization spaces, such as an engraving station. The flagship opening comes as Pandora publishes its first quarter results for 2025, which highlight continued growth and a resilient business model.

The expansion signals the brand’s long-term vision for the future and ongoing investment in immersive retail.