Qubit unveils personalisation portfolio at Shoptalk

Qubit, a leader in marketing personalisation technology, has announced a new tiered product portfolio of services at Shoptalk to help take enterprise and high-growth retail brands “on the path towards integrated personalisation”.

"Businesses need to modernise, accelerate and transform their personalisation programs," said Graham Cooke, chief executive of Qubit in a statement. "The products announced today will enable organisations to build differentiated customer experiences in a frictionless way, either beginning or doubling-down on personalisation.”

The tiered personalisation portfolio aims to jump-start retailers personalisation initiatives, drive growth, and enable advanced API-driven use cases, and includes, Qubit Start, which allows fast implementation while providing an on-ramp to personalisation, the firm explained, offering social proof, product recommendations and product discovery solutions.

While Qubit Grow aims to solve specific industry and business challenges, allowing the retailer to go multichannel and driving customers from first to second purchase by notifying visitors when products are back-in-stock and deploying relevant messaging based on behavioural data.

The final product is Qubit Pro, a service that helps firms scale up, while building developer tools and deep integrations, enabling businesses to coordinate, lead and direct customer journeys with unrivalled scale, and tap into business data.

Cooke, added: “With 83.9 percent of retail shoppers only ever purchasing once, Qubit is here to ensure we're fixing the biggest industry problems and building solutions that match up to the strategic goals of our customers."

A British retail group using Qubit Pro is River Island, with Tim MacIvor, head of customer experience for River Island, stating: "It's not just about shipping products to somebody, it's about the curation of a look and really deep personalisation, and we've got a real opportunity to be more a part of a customer's lifestyle than just providing garments to them.”