Saks Fifth Avenue expands personal shopping services to The London West Hollywood in LA
loading...
Saks Fifth Avenue has partnered with The London West Hollywood at Beverly Hills to bring its luxury personal shopping and styling service, The Fifth Avenue Club, to West Hollywood.
Marking a significant milestone in the program's evolution, the new Fifth Avenue Club West Hollywood expansion sees the luxury retail chain bring its exclusive and distinctive services to Los Angeles.
The first Fifth Avenue club to open outside of a Saks Fifth Avenue store, the new club location will see the introduction of new bespoke initiatives, like in-house beauty and shoppable art installation. Open to both local customers and hotel guests, The Fifth Avenue Club West Hollywood is a by-appointment service, ensuring that the experience is customized to each customer's shopping preferences.
"The Fifth Avenue Club West Hollywood represents Saks Fifth Avenue's commitment to redefining the luxury shopping experience by combining our expertly curated assortment with personalization in an innovative way," said Larry Bruce, president of stores, Saks Fifth Avenue and Neiman Marcus, in a statement. "West Hollywood is the perfect setting for this concept, allowing us to offer our customers an unmatched level of service in a space that reflects the sophistication and creativity of our brand."
Customers will be able to shop the regularly curated assortment next to complementary items specially selected for individual customer appointments based on an in-person or virtual consultation with a Saks Stylist beforehand. In addition, customers can browse the dedicated beauty counter, which is designed to enhance the bespoke shopping experience further.
Selected items from Saks Fifth Avenue's fine art collection will be on display with a QR code so customers can browse through the complete art gallery and visualize each piece in their own homes. In addition, the Fifth Avenue Club West Hollywood can also be personalized for exclusive events, brand takeovers, and customized shopping journeys, depending on the customer's preference.
"We are absolutely thrilled to partner with Saks Fifth Avenue to bring The Fifth Avenue Club to West Hollywood," said Terry Buchholz, general manager at The London West Hollywood at Beverly Hills, in a statement. "The London West Hollywood hosts a myriad of film screenings, junkets, and events throughout the year, and we feel confident that having this offering on the property will greatly appeal to those within the entertainment industry as well as to our hotel guests and locals. We eagerly anticipate building a strong and successful partnership."
Customers can book an appointment for The Fifth Avenue Club West Hollywood online or via the phone.