Shein to open ‘See now buy now’ pop-up in Toronto

Fashion, beauty and lifestyle e-tailer Shein is launching a weekend shopping experience at CF Toronto Eaton Centre from March 23 to 26.

The 3,000 square foot ‘See now buy now’ pop-up will mark the first chance for Canadian consumers as part of the global online retailer’s long-term plan and commitment “to plant roots” in Toronto. With Shein expected to launch more pop-up events in other major Canadian cities.

The Shein pop-up will offer womenswear, menswear and childrenswear, as well as accessories, beauty, pet, and home goods, including two special collections EvoluShein, a size-inclusive line made with responsibly sourced materials, and Shein X, a design-forward programme showcasing emerging designers.

Other highlights from the event will include complimentary treats from the Shein Cafe, SheGlam beauty gifts for guests who post on social media live from the shop, and tokens for every visitor to receive a complimentary gift from the giant bubble machine.

The pop-up will be free to attend, with fans able to register in advance for a complimentary VIP ticket, which will allow them to skip the queue. A 2 Canadian dollar donation will be added upon purchase for VIP ticket holders to support one of Shein’s preferred charity partners in Canada.