T3 Micro announces retail expansion into Best Buy

Luxury hair tools brand T3 Micro is broadening its distribution in the US after signing a retail deal with Best Buy.

The new partnership will see T3 Micro entering Best Buy's distribution of category-leading consumer technologies, featuring four of its best-selling luxury hair tools in 230 of Best Buy's stores across the US. In addition, an extended assortment of T3 tools will also be available on bestbuy.com.

The move will allow the hair tools brand to “reach and engage” prospective and existing consumers in the personal care, beauty and wellness categories, explained the brand.

Karolina Bakalarova, executive vice president of marketing at T3, said in a statement: "Consumers are increasingly interested in technology-forward health, wellness and beauty products, and we are meeting them where they are on that journey.

"Shoppers look to Best Buy for innovation across a variety of categories, and it's exciting to be able to offer these tech-obsessed consumers the latest in smart, personalised haircare in an environment where they come to discover the best in tech."

T3’s extensive portfolio of professional-grade hair tools has become known for its high-performing heat and air technologies. This includes intelligent heat personalisation powered by T3 HeatID technology, heat control delivered via T3 SinglePass technology, and T3 RapidAire IQ technology that delivers fast, gentle drying while protecting hair's natural moisture.