Tamara Mellon returns with direct-to-consumer business model

London - Tamara Mellon is said to have already had her mind set on launching a direct to consumer business model back in 2013. Now, three years and one Chapter 11 bankruptcy later, the footwear designer is back with a her new vision and brand - one which isn't that far off from the 'See Now, Buy Now,' model currently being taken on by designers such as Burberry and Tom Ford.