The Children's Place relaunches MyPlace rewards program

The Children’s Place has relaunched its rewards program, offering customers a more engaging, personalized experience.

The renewed MyPlace rewards program from the children’s retailer now offers tiered memberships, with different levels offering different rewards to customers, new ways to earn and redeem points, and exclusive perks like VIP events, early access to sales, and expedited order processing.

The loyalty program redesign is in line with The Children’s Place broader core business objective of strengthening customer relationships and building sustained brand commitment. The enhanced reward program aims to incentivize return visits while ensuring each customer touchpoint delivers greater value.

Through the integration of meaningful incentives, structured membership levels, and customized experiences, this initiative aims to turn loyalty into a catalyst for continued engagement, increased spending, and lasting customer connections. Going beyond simple transaction-based rewards, the revamped program marks a significant milestone in The Children’s Place’s renewed approach to engaging parents across multiple channels. 

It sits in line with other activations held by the retailer this season, including The Children’s Place debut at  LTK Con, culturally resonant collaborations and campaigns such as Hello Kitty, and a back-to-school partnership with Keke Palmer, and partnerships with community-led organizations such as PTA.