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Windsor opens 'The Dress Shop' in its NYC flagship store

By Vivian Hendriksz

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Retail
Windsor opens 'The Dress Shop' in NYC flagship Credits: Windsor

Occasionwear retailer Windsor has opened a new dedicated space known as ‘The Dress Shop’ in its flagship store in New York City, with the aim of redefining the way customers shop for dresses for special occasions.

An expansion of Windsor’s commitment to offering a seamless dress shopping experience, ‘The Dress Shop’ features a curated selection of dresses in a new dedicated space designed to help customers find the right dress for any occasion in their lives easily.

“We’ve long been the go-to for savvy shoppers looking for standout dresses, and The Dress Shop is the natural next step in delivering an even better experience,” said Karen Graham, brand VP at Windsor, in a statement.

‘The Dress Shop’ includes carefully thought out and organized displays, an elevated fitted area, and a broader range of styles to choose from to meet the most selective needs for all occasions.

To mark the opening of ‘The Dress Shop,’ Windsor is hosting a number of in-store activations, including an exclusive VIP launch event with influencers.

Summary
  • Windsor launches "The Dress Shop," a dedicated dress space in its NYC flagship store.
  • The new area offers curated dress selections and an enhanced shopping experience.
  • Windsor celebrates the opening with in-store events and influencer collaborations.
Flagship Store
Occasionwear
Store opening
Windsor